Quick Verdict · who it fits
Adam & Eve fits first-time franchise buyers looking for a mid-scale retail concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$170K - $365K
Franchise fee (Item 5)
$30K
Royalty (Item 6)
3–5% + 1.5–5% ad
System size (Item 20)
107 +6
Agreement term
10 yrs
Years in business
23+ yrs
Item 3 litigation
None disclosed
Model Adam & Eve's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
•No exclusive territory✓No bankruptcy disclosed✓No Item 3 litigation
Data extracted from the 2025 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 3–5% + ad fund 1.5–5% on gross sales.
PROJECTED ANNUAL SALES$810,000
$100k$2M
Royalty (3–5%)
—
Ad fund (1.5–5%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
107
Total units open
6
Units opened last year
1
Units closed last year
6
Net unit growth
What our analysis flagged across the 2025 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
How Adam & Eve ranks against 118 Retail peers we've analyzed.
Initial investment
49th pct · of 118 peers
Franchise fee
36th pct · of 118 peers
System size
59th pct · of 118 peers
Retail industry averages
Avg investment
$247K - $707K
Avg franchise fee
$37K
Avg system size
238
Franchises analyzed
118
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Adam & Eve | Disclosed | $30K | $170K - $365K | 3–5% | 107 |
| Jewelry Repair EnterprisesSimilar price | Disclosed | $20K | $115K - $363K | 6% | 112 |
| 7-ElevenBiggest system | Disclosed | — | $163K - $1.7M | 45–56% | 7,229 |
| Byrider Franchising PartnersTop-rated in category | Disclosed | $60K | $947K - $1.6M | 1–2.5% | 81 |
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Free explainers to go deeper before you sign.
Brand Analysis
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Brand Analysis
Ace Hardware Corporation is a retailer-owned cooperative, not a conventional franchisor. It counted 5,250 cooperative locations in the United States at the end of 2025, members buy stock rather than paying a royalty, and some states still deem those member-owned stores franchises.
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Adam & Eve requires a $30,000 initial franchise fee and a total initial investment range of $170,415–$365,410, per the most recent FDD on file.
Adam & Eve is franchised by AEFC, Inc., the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
Yes. Adam & Eve discloses Item 19 financial performance representations in its FDD. See the financials sub-page for the disclosed figures.
Franchisees pay a royalty of 3.0% to 5.0% and an advertising fund contribution of 1.5% to 5.0% on gross sales as defined in Item 6 of the FDD.
As of their 2025 FDD, Adam & Eve has 107 total locations, with 6 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
No. Adam & Eve does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.
Per the FDD, Adam & Eve discloses an initial agreement term of 10 years. Review Items 10 and 17 for the full renewal and termination provisions.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt