Quick Verdict · who it fits
ASP - America's Swimming Pool Company fits first-time franchise buyers looking for a mid-scale home services concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$89K - $213K
Franchise fee (Item 5)
$40K
Royalty (Item 6)
5–7% + 1–2% ad
Item 19 median rev
$594k all franchised territories in operation for entire 2025 fisca…
System size (Item 20)
410 +48
Agreement term
10 yrs
Years in business
5+ yrs
Training (Item 11)
11 days
Item 3 litigation
None disclosed
Model ASP - America's Swimming Pool Company's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
✓Financing available✓Exclusive territory✓Semi-absentee eligible✓No bankruptcy disclosed✓No Item 3 litigation
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Where units actually land — not just the headline average.
P25
$188k
Median
$594k
P75
$2.12M
▪ n = 127 units · all franchised territories in operation for entire 2025 fiscal year · fiscal year 2025 · Source: 2026 FDD Item 19
Drag to your projected annual sales. Royalty 5–7% + ad fund 1–2% on gross sales.
PROJECTED ANNUAL SALES$590,000
$100k$2M
Royalty (5–7%)
—
Ad fund (1–2%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
410
Total units open
48
Units opened last year
30
Units closed last year
18
Net unit growth
What our analysis flagged across the 2026 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
How ASP - America's Swimming Pool Company ranks against 254 Home Services peers we've analyzed.
Initial investment
25th pct · of 254 peers
Franchise fee
23rd pct · of 254 peers
System size
96th pct · of 254 peers
Home Services industry averages
Avg investment
$156K - $287K
Avg franchise fee
$52K
Avg system size
150
Franchises analyzed
254
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| ASP - America's Swimming Pool Company | Disclosed | $40K | $89K - $213K | 5–7% | 410 |
| Gorilla Franchising USASimilar price | None | $50K | $129K - $215K | 4–6% | 1 |
| BranchesBiggest system | Disclosed | $68K | $80K - $114K | 6% | 8,086 |
| CBDTop-rated in category | Disclosed | $20K | $154K - $511K | 7.25% | 84 |
Not sure ASP - America's Swimming Pool Company is the one?
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Free explainers to go deeper before you sign.
Brand Analysis
Home Instead's most recent Item 19 reports a $2.26M median across 603 franchised territories — among the highest senior-care AUVs disclosed. The low investment ($91K-$270K) makes the AUV-to-investment ratio one of the strongest in any franchise category.
Brand Analysis
Home service franchises offer lower overhead than restaurants and strong recession resistance. Compare investment costs, royalties, and territory sizes across plumbing, cleaning, restoration, lawn care, HVAC, and handyman brands.
Brand Analysis
HomeVestors' 2026 FDD reports a $287K median across 898 franchised territories — but the unit-economics story is unique: the franchisee buys houses, renovates, and resells. Revenue is one metric; capital deployment and inventory cycle are the real ones.
ASP - America's Swimming Pool Company requires a $40,000 initial franchise fee and a total initial investment range of $88,695–$213,171, per the most recent FDD on file.
ASP - America's Swimming Pool Company is franchised by ASP Franchising SPE LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
Yes. ASP - America's Swimming Pool Company discloses Item 19 financial performance representations with reported revenue around $594,460. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 7%-5% of gross revenue and an advertising fund contribution of 1.0% to 2.0% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, ASP - America's Swimming Pool Company has 410 total locations, with 48 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
Yes. ASP - America's Swimming Pool Company's most recent FDD documents approximately 11 days of initial training, typically split between classroom and on-site components. See Item 11 of the FDD for the full training and support schedule.
Yes. ASP - America's Swimming Pool Company grants franchisees an exclusive territory under Item 12 of the FDD. Note that exclusive territories often carve out online sales, alternative distribution channels, and non-traditional venues — review the full Item 12 language before signing.
Per the FDD, ASP - America's Swimming Pool Company discloses an initial agreement term of 10 years. Review Items 10 and 17 for the full renewal and termination provisions.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt