Quick Verdict · who it fits
Blue Moon fits first-time franchise buyers looking for a mid-scale retail concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$90K - $113K
Franchise fee (Item 5)
$57K
Royalty (Item 6)
5.5% + $120/month ad
Item 19 median rev
$229k all franchised locations
System size (Item 20)
136 +22
Years in business
13+ yrs
Model Blue Moon's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 5.5% on gross sales.
PROJECTED ANNUAL SALES$230,000
$100k$2M
Royalty (5.5%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
136
Total units open
22
Units opened last year
5
Units closed last year
5 ceased operations - other reasons
17
Net unit growth
What our analysis flagged across the 2026 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
How Blue Moon ranks against 119 Retail peers we've analyzed.
Initial investment
22nd pct · of 119 peers
Franchise fee
84th pct · of 119 peers
System size
68th pct · of 119 peers
Retail industry averages
Avg investment
$246K - $701K
Avg franchise fee
$37K
Avg system size
238
Franchises analyzed
119
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Blue Moon | Disclosed | $57K | $90K - $113K | 5.5% | 136 |
| Power Locker USASimilar price | None | $35K | $107K - $113K | 10% | 0 |
| 7-ElevenBiggest system | Disclosed | — | $163K - $1.7M | 45–56% | 7,274 |
| Byrider Franchising PartnersTop-rated in category | Disclosed | $60K | $947K - $1.6M | 1–2.5% | 81 |
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Free explainers to go deeper before you sign.
Brand Analysis
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Brand Analysis
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Blue Moon requires a $57,000 initial franchise fee and a total initial investment range of $89,515–$113,325, per the most recent FDD on file.
Blue Moon franchises are sold by Blue Moon Franchise Systems, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.
Yes. Blue Moon discloses Item 19 financial performance representations with reported revenue around $228,904. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 5.5% of Gross Sales and an advertising fund contribution of $120/month on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Blue Moon has 136 total locations, with 22 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt