Brightway Franchise Review 2026: Ratings & Verdict

Product details

Contents

Key facts


The Verdict

Quick Verdict · who it fits

Brightway fits first-time franchise buyers looking for a mid-scale financial services concept.

✓ Strengths

⚠ Risks to review

Key FDD Facts

The numbers a buyer needs first — straight from the filing.

Initial investment (Item 7)

$43K - $187K

Franchise fee (Item 5)

$25K

Item 19 median rev

$655k franchised locations with at least one full calendar year of…

System size (Item 20)

351 +81

Agreement term

5 yrs

Years in business

9+ yrs

Company-owned units

3

Item 3 litigation

3 suits

Model Brightway's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.

Buyer qualifications

✓Financing available•No exclusive territory•Owner-operator required✓No bankruptcy disclosed•3 Item 3 cases

Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.

Executive Summary

Free AI summary — the first read on the filing.

Key Numbers

340

Total units open

67

Units opened last year

48

Units closed last year

+3

Net unit growth

AI Due Diligence Findings PREMIUM

What our analysis flagged across the 2026 filing.

5

Risks to review

4

Strengths identified

5

Questions to ask

Industry Benchmarks

How Brightway ranks against 29 Financial Services peers we've analyzed.

Initial investment

37th pct · of 29 peers

Franchise fee

20th pct · of 29 peers

System size

79th pct · of 29 peers

Financial Services industry averages

Avg investment

$58K - $182K

Avg franchise fee

$37K

Avg system size

450

Franchises analyzed

29

How Brightway stacks up

Closest concepts by category and investment.

Brand Item 19 Fee Investment Royalty Units
Brightway Disclosed $25K $43K - $187K 351
ParamountSimilar price Disclosed $40K $74K - $166K 10% 91
Ameriprise Financial ServicesBiggest system Disclosed $2K $10K - $138K 72–91% 3,738
We InsureTop-rated in category Disclosed $40K $60K - $138K 25–45% 132

Compare side-by-side ↗

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Investment Guide

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Financial Analysis

Item 19 Shows Revenue, Not Profit: Build a Pro-Forma

Item 19 hands you an average revenue number and stops there. Here's the step-by-step way to haircut that top-line, layer in COGS, labor, occupancy, the fee stack, and debt service, and land on the profit you'd actually take home.

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Get franchise information FREE

Frequently Asked Questions

How much does a Brightway franchise cost?

Brightway requires a $25,000 initial franchise fee and a total initial investment range of $43,425–$186,900, per the most recent FDD on file.

Who owns Brightway?

Brightway is franchised by Brightway Insurance, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.

Does Brightway disclose financial performance (Item 19)?

Yes. Brightway discloses Item 19 financial performance representations with reported revenue around $655,298. See the financials sub-page for the full distribution.

What ongoing fees does Brightway charge?

Franchisees pay an advertising fund contribution of 3% on gross sales as defined in Item 6 of the FDD.

How many Brightway locations are there?

As of their 2026 FDD, Brightway has 351 total locations, with 81 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.

Does Brightway grant exclusive territory?

No. Brightway does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.

What are the renewal and exit terms?

Per the FDD, Brightway discloses an initial agreement term of 5 years. Review Items 10 and 17 for the full renewal and termination provisions.

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