Key Numbers
2
Total units open
0
Units opened last year
0
Units closed last year
0
Net unit growth
Dirt Juicery Franchise
Franchised by Dirt Franchise LLC · FDD 2025
Food & Beverage FDD 2025 Founded 2024 · 2+ yrs No Item 19
Data extracted from Dirt Franchise LLC's 2025 Franchise Disclosure Document, filed under FTC Rule 16 CFR 436. How we analyze FDDs →
Initial investment
$162K - $270K
Franchise fee
$30K
Royalty
6%
The Verdict
Quick Verdict · who it fits
Dirt Juicery fits first-time franchise buyers looking for an emerging food & beverage concept.
✓ Strengths
- ✓No disclosed Item 3 litigation
- ✓Grants exclusive territory protection
⚠ Risks to review
- ⚠No Item 19 disclosure — buyers fly blind on revenue
Key FDD Facts
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$162K - $270K
Franchise fee (Item 5)
$30K
Royalty (Item 6)
6% + 1% ad
Agreement term
10 yrs
Years in business
2+ yrs
Company-owned units
2
Item 3 litigation
None disclosed
Model Dirt Juicery's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
✓Exclusive territory✓Semi-absentee eligible✓No bankruptcy disclosed✓No Item 3 litigation
Data extracted from the 2025 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
What you'd pay the franchisor
Drag to your projected annual sales. Royalty 6% + ad fund 1% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (6%)
—
Ad fund (1%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
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What's inside
Franchise Overview
Costs & Fees Breakdown
Your Obligations
Franchisor Obligations
Financial Statements
Contracts Summary
Unit Economics
Network Health
Litigation Risk
Earnings Analysis
Financial Fit Analysis
Buyer Verdict
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Research, not legal advice. Use this report alongside professional legal and financial review before signing any franchise agreement.
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Competitive intelligence for franchisors →Executive Summary
Free AI summary — the first read on the filing.
AI Due Diligence Findings PREMIUM
What our analysis flagged across the 2025 filing.
5
Risks to review
2
Strengths identified
4
Questions to ask
Industry Benchmarks
How Dirt Juicery ranks against 749 Food & Beverage peers we've analyzed.
Initial investment
16th pct · of 749 peers
Franchise fee
20th pct · of 749 peers
System size
0th pct · of 749 peers
Food & Beverage industry averages
Avg investment
$589K - $1.4M
Avg franchise fee
$37K
Avg system size
261
Franchises analyzed
749
How Dirt Juicery stacks up
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Dirt Juicery | None | $30K | $162K - $270K | 6% | 0 |
| Mobile Cookie Similar price | Disclosed | $15K | $170K - $270K | — | 15 |
| Doctor's Associates Biggest system | None | $15K | $227K - $630K | 8% | 18,773 |
| Vintage Hospitality Group Top-rated in category | Disclosed | $50K | $3.5M - $6.4M | 5.5% | 33 |
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Frequently asked questions
How much does a Dirt Juicery franchise cost?
Dirt Juicery requires a $29,900 initial franchise fee and a total initial investment range of $161,700–$270,100, per the most recent FDD on file.
Who owns Dirt Juicery?
Dirt Juicery is franchised by Dirt Franchise LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
Does Dirt Juicery disclose financial performance (Item 19)?
No. Dirt Juicery does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
What ongoing fees does Dirt Juicery charge?
Franchisees pay a royalty of 6% and an advertising fund contribution of 1% on gross sales as defined in Item 6 of the FDD.
Does Dirt Juicery grant exclusive territory?
Yes. Dirt Juicery grants franchisees an exclusive territory under Item 12 of the FDD. Note that exclusive territories often carve out online sales, alternative distribution channels, and non-traditional venues — review the full Item 12 language before signing.
What are the renewal and exit terms?
Per the FDD, Dirt Juicery discloses an initial agreement term of 10 years, a renewal fee of $5,000. Review Items 10 and 17 for the full renewal and termination provisions.
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