Quick Verdict · who it fits
Dkl fits first-time franchise buyers looking for an emerging wellness concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$372K - $523K
Franchise fee (Item 5)
$50K
Royalty (Item 6)
7% + 2% ad
Item 19 median rev
$1.16M company-owned salons
Agreement term
10 yrs
Years in business
2+ yrs
Training (Item 11)
5 days
Company-owned units
3
Item 3 litigation
None disclosed
Model Dkl's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
•No exclusive territory•Owner-operator required✓No bankruptcy disclosed✓No Item 3 litigation
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 7% + ad fund 2% on gross sales.
PROJECTED ANNUAL SALES$1,160,000
$100k$2.1M
Royalty (7%)
—
Ad fund (2%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
3
Total units open
0
Units opened last year
0
Units closed last year
0
Net unit growth
What our analysis flagged across the 2026 filing.
5
Risks to review
3
Strengths identified
4
Questions to ask
How Dkl ranks against 96 Health & Beauty peers we've analyzed.
Initial investment
60th pct · of 96 peers
Franchise fee
45th pct · of 96 peers
System size
0th pct · of 96 peers
Health & Beauty industry averages
Avg investment
$399K - $749K
Avg franchise fee
$47K
Avg system size
223
Franchises analyzed
96
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Dkl | Disclosed | $50K | $372K - $523K | 7% | 0 |
| Crown Extension BarSimilar price | Disclosed | $50K | $364K - $528K | 6% | 1 |
| Great ClipsBiggest system | Disclosed | $20K | $188K - $420K | 6% | 4,441 |
| MiniluxeTop-rated in category | Disclosed | $50K | $558K - $990K | 6% | 2 |
Not sure Dkl is the one?
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Free explainers to go deeper before you sign.
Dkl requires a $49,500 initial franchise fee and a total initial investment range of $372,350–$523,350, per the most recent FDD on file.
Dkl franchises are sold by DKL Franchising, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.
Yes. Dkl discloses Item 19 financial performance representations with reported revenue around $1,161,827. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 7% of Gross Sales and an advertising fund contribution of Up to 2% on gross sales as defined in Item 6 of the FDD.
Yes. Dkl's most recent FDD documents approximately 5 days of initial training, typically split between classroom and on-site components. See Item 11 of the FDD for the full training and support schedule.
No. Dkl does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.
Per the FDD, Dkl discloses an initial agreement term of 10 years, a renewal fee of $10,000, a transfer fee of $2,500. Review Items 10 and 17 for the full renewal and termination provisions.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt