Deka Lash Franchise Review 2025: Ratings & Verdict

Product details

Contents

Key facts


The Verdict

Quick Verdict · who it fits

Deka Lash fits first-time franchise buyers looking for a mid-scale wellness concept.

✓ Strengths

⚠ Risks to review

Key FDD Facts

The numbers a buyer needs first — straight from the filing.

Initial investment (Item 7)

$286K - $461K

Franchise fee (Item 5)

$60K

Royalty (Item 6)

6% + 3% ad

System size (Item 20)

124 +7

Agreement term

10 yrs

Years in business

11+ yrs

Item 3 litigation

None disclosed

Model Deka Lash's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.

Buyer qualifications

✓Financing available•No exclusive territory•Owner-operator required✓No bankruptcy disclosed✓No Item 3 litigation

Data extracted from the 2025 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.

What you'd pay the franchisor

Drag to your projected annual sales. Royalty 6% + ad fund 3% on gross sales.

PROJECTED ANNUAL SALES$500,000

$100k$2M

Royalty (6%)

Ad fund (3%)

Total / year

▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration

Executive Summary

Free AI summary — the first read on the filing.

Key Numbers

124

Total units open

7

Units opened last year

12

Units closed last year

-6

Net unit growth

AI Due Diligence Findings PREMIUM

What our analysis flagged across the 2025 filing.

5

Risks to review

3

Strengths identified

4

Questions to ask

Industry Benchmarks

How Deka Lash ranks against 89 Health & Beauty peers we've analyzed.

Initial investment

41st pct · of 89 peers

Franchise fee

86th pct · of 89 peers

System size

65th pct · of 89 peers

Health & Beauty industry averages

Avg investment

$374K - $727K

Avg franchise fee

$48K

Avg system size

268

Franchises analyzed

89

How Deka Lash stacks up

Closest concepts by category and investment.

Brand Item 19 Fee Investment Royalty Units
Deka Lash Disclosed $60K $286K - $461K 6% 124
Fantastic SamsSimilar price Disclosed $35K $163K - $453K 6% 484
Great ClipsBiggest system Disclosed $20K $188K - $420K 6% 4,441
MiniluxeTop-rated in category Disclosed $50K $558K - $990K 6% 2

Compare side-by-side ↗

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Frequently Asked Questions

How much does a Deka Lash franchise cost?

Deka Lash requires a $59,900 initial franchise fee and a total initial investment range of $285,900–$460,850, per the most recent FDD on file.

Who owns Deka Lash?

Deka Lash is franchised by DL Franchising, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.

Does Deka Lash disclose financial performance (Item 19)?

Yes. Deka Lash discloses Item 19 financial performance representations in its FDD. See the financials sub-page for the disclosed figures.

What ongoing fees does Deka Lash charge?

Franchisees pay a royalty of 6.0% and an advertising fund contribution of 3% on gross sales as defined in Item 6 of the FDD.

How many Deka Lash locations are there?

As of their 2025 FDD, Deka Lash has 124 total locations, with 7 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.

Does Deka Lash grant exclusive territory?

No. Deka Lash does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.

What are the renewal and exit terms?

Per the FDD, Deka Lash discloses an initial agreement term of 10 years. Review Items 10 and 17 for the full renewal and termination provisions.

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