Quick Verdict · who it fits
Doodycalls fits first-time franchise buyers looking for a mid-scale pet services concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$76K - $94K
Franchise fee (Item 5)
$40K
Royalty (Item 6)
7.5% + 1.5% ad
Item 19 median rev
$147k all franchised units in operation for entire fiscal year 2025
System size (Item 20)
134 +23
Agreement term
10 yrs
Years in business
5+ yrs
Item 3 litigation
None disclosed
Model Doodycalls's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
✓Exclusive territory✓Semi-absentee eligible✓No bankruptcy disclosed✓No Item 3 litigation
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Where units actually land — not just the headline average.
P25
$54k
Median
$147k
P75
$1.01M
▪ n = 107 units · all franchised units in operation for entire fiscal year 2025 · fiscal year 2025 · Source: 2026 FDD Item 19
Drag to your projected annual sales. Royalty 7.5% + ad fund 1.5% on gross sales.
PROJECTED ANNUAL SALES$150,000
$100k$2M
Royalty (7.5%)
—
Ad fund (1.5%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
134
Total units open
25
Units opened last year
2
Units closed last year
23
Net unit growth
What our analysis flagged across the 2026 filing.
4
Risks to review
4
Strengths identified
5
Questions to ask
How Doodycalls ranks against 51 Pet Services peers we've analyzed.
Initial investment
11th pct · of 51 peers
Franchise fee
22nd pct · of 51 peers
System size
80th pct · of 51 peers
Pet Services industry averages
Avg investment
$292K - $625K
Avg franchise fee
$46K
Avg system size
73
Franchises analyzed
51
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Doodycalls | Disclosed | $40K | $76K - $94K | 7.5% | 134 |
| Canine DimensionsSimilar price | Disclosed | $45K | $71K - $80K | 11% | 23 |
| Psp Franchise OperationsBiggest system | Disclosed | $50K | $541K - $2.0M | 2–3% | 502 |
| PetlandTop-rated in category | Disclosed | $50K | $316K - $1.1M | 2.25–4.5% | 69 |
Not sure Doodycalls is the one?
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Free explainers to go deeper before you sign.
Brand Analysis
Your competitor's fee stack, unit economics, churn, and balance sheet are all sitting in a public document that updates every spring. A competitive analysis workflow for franchise development teams, item by item.
Brand Analysis
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Brand Analysis
Petco does not franchise, and it never has. Two sponsors control the company behind the WOOF ticker. The franchised version of the store you searched for is Pet Supplies Plus, and its 2025 Item 19 reports a $2,496,071 median across 347 stores.
Doodycalls requires a $39,900 initial franchise fee and a total initial investment range of $76,450–$93,850, per the most recent FDD on file.
Doodycalls franchises are sold by DoodyCalls Franchising SPE LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.
Yes. Doodycalls discloses Item 19 financial performance representations with reported revenue around $147,096. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 7.5% and an advertising fund contribution of 1.5% of Gross Revenue on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Doodycalls has 134 total locations, with 23 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
Yes. Doodycalls grants franchisees an exclusive territory under Item 12 of the FDD. Note that exclusive territories often carve out online sales, alternative distribution channels, and non-traditional venues — review the full Item 12 language before signing.
Per the FDD, Doodycalls discloses an initial agreement term of 10 years. Review Items 10 and 17 for the full renewal and termination provisions.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt