Howard Hanna Franchise Review 2026: Ratings & Verdict

Product details

Contents

Key facts


The Verdict

Quick Verdict · who it fits

Howard Hanna fits first-time franchise buyers looking for an emerging real estate concept.

✓ Strengths

⚠ Risks to review

Key FDD Facts

The numbers a buyer needs first — straight from the filing.

Initial investment (Item 7)

$45K - $259K

Franchise fee (Item 5)

$25K

Royalty (Item 6)

2–6%

System size (Item 20)

40 +1

Agreement term

10 yrs

Years in business

16+ yrs

Company-owned units

407

Item 3 litigation

1 suit

Model Howard Hanna's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.

Buyer qualifications

•No exclusive territory•Owner-operator required✓No bankruptcy disclosed•1 Item 3 case

Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.

What you'd pay the franchisor

Drag to your projected annual sales. Royalty 2–6% on gross sales.

PROJECTED ANNUAL SALES$500,000

$100k$2M

Royalty (2–6%)

Total / year

▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration

Executive Summary

Free AI summary — the first read on the filing.

Key Numbers

465

Total units open

42

Units opened last year

new company-owned outlets

24

Units closed last year

company-owned

14 units

Net unit growth

2025 vs. 2024

AI Due Diligence Findings PREMIUM

What our analysis flagged across the 2026 filing.

5

Risks to review

4

Strengths identified

5

Questions to ask

Industry Benchmarks

How Howard Hanna ranks against 80 Real Estate peers we've analyzed.

Initial investment

42nd pct · of 80 peers

Franchise fee

37th pct · of 80 peers

System size

30th pct · of 80 peers

Real Estate industry averages

Avg investment

$145K - $361K

Avg franchise fee

$32K

Avg system size

276

Franchises analyzed

80

How Howard Hanna stacks up

Closest concepts by category and investment.

Brand Item 19 Fee Investment Royalty Units
Howard Hanna Disclosed $25K $45K - $259K 2–6% 40
Red Barn HomebuyersSimilar price None $35K $56K - $258K 0.25–3% 125
Re MaxBiggest system None $35K $50K - $337K 2,994
ItripTop-rated in category Disclosed $10K $119K - $153K 4–6.1% 105

Compare side-by-side ↗

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Frequently Asked Questions

How much does a Howard Hanna franchise cost?

Howard Hanna requires a $25,000 initial franchise fee and a total initial investment range of $45,000–$258,500, per the most recent FDD on file.

Who owns Howard Hanna?

Howard Hanna is franchised by Howard Hanna Real Estate Associates, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.

Does Howard Hanna disclose financial performance (Item 19)?

Yes. Howard Hanna discloses Item 19 financial performance representations in its FDD. See the financials sub-page for the disclosed figures.

What ongoing fees does Howard Hanna charge?

Franchisees pay a royalty of 2.0% to 6.0% on gross sales as defined in Item 6 of the FDD.

How many Howard Hanna locations are there?

As of their 2026 FDD, Howard Hanna has 40 total locations, with 1 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.

Does Howard Hanna grant exclusive territory?

No. Howard Hanna does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.

What are the renewal and exit terms?

Per the FDD, Howard Hanna discloses an initial agreement term of 10 years, a renewal fee of $5,000, a transfer fee of $6,250. Review Items 10 and 17 for the full renewal and termination provisions.

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