Quick Verdict · who it fits
Maui Wowi fits first-time franchise buyers looking for a mid-scale food & beverage concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$29K - $213K
System size (Item 20)
80 +1
Model Maui Wowi's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Data extracted from the 2024 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Free AI summary — the first read on the filing.
80
Total units open
U.S. franchised
1
Units opened last year
10
Units closed last year
8 terminated + 2 ceased operations – other reason
−9
Net unit growth
What our analysis flagged across the 2024 filing.
5
Risks to review
3
Strengths identified
4
Questions to ask
How Maui Wowi ranks against 749 Food & Beverage peers we've analyzed.
Initial investment
4th pct · of 749 peers
System size
69th pct · of 749 peers
Food & Beverage industry averages
Avg investment
$589K - $1.4M
Avg franchise fee
$37K
Avg system size
261
Franchises analyzed
749
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Maui Wowi | None | — | $29K - $213K | — | 80 |
| Happy & Healthy Products, Inc. (happy and Healthy)Similar price | None | $25K | $91K - $218K | — | 15 |
| Doctor's AssociatesBiggest system | None | $15K | $227K - $630K | 8% | 18,773 |
| Vintage Hospitality GroupTop-rated in category | Disclosed | $50K | $3.5M - $6.4M | 5.5% | 33 |
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Free explainers to go deeper before you sign.
Brand Analysis
Chipotle reported 4,186 company-operated restaurants and 15 international licensed restaurants as of June 30, 2026. None are franchised, there is no FDD, and there is nothing to apply for. Qdoba is the franchised version of the same order line, and its 12/25 FDD puts a traditional restaurant at $548,100 to $1,294,000.
Brand Analysis
Cracker Barrel Old Country Store, Inc. reported 656 company-operated stores in 43 states as of January 30, 2026, and the brand has never sold a franchise. Huddle House and Another Broken Egg cover the same daypart with filed FDDs, at $555,375 to $1,715,275 and $792,500 to $1,804,000.
Brand Analysis
The Häagen-Dazs Shoppe Company franchises the ice cream shops on a $30,000 fee and a 4% royalty, with a 2026 Item 7 range of $213,329 to $591,579. The trademark belongs to a different company, and the ice cream you are required to buy comes from a third.
Maui Wowi requires a total initial investment range of $28,900–$213,050, per the most recent FDD on file.
Maui Wowi is franchised by Kahala Franchising, L.L.C. (Maui Wowi), the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
No. Maui Wowi does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
Franchisees pay an advertising fund contribution of 15% of the purchase price of Maui Wowi Products and Maui Wowi Supplies and Equipment on gross sales as defined in Item 6 of the FDD.
As of their 2024 FDD, Maui Wowi has 80 total locations, with 1 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
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