Quick Verdict · who it fits
Keller Williams fits first-time franchise buyers looking for a mature real estate concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$184K - $336K
Franchise fee (Item 5)
$35K
Royalty (Item 6)
6%
System size (Item 20)
1,217 +56
Years in business
32+ yrs
Company-owned units
16
Item 3 litigation
30 suits
Model Keller Williams's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
✓Exclusive territory•Owner-operator required✓No bankruptcy disclosed•30 Item 3 cases
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 6% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (6%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
773
Total units open
9
Units opened last year
13
Units closed last year
-37 units from prior year
Net unit growth
What our analysis flagged across the 2026 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
How Keller Williams ranks against 81 Real Estate peers we've analyzed.
Initial investment
90th pct · of 81 peers
Franchise fee
56th pct · of 81 peers
System size
94th pct · of 81 peers
Real Estate industry averages
Avg investment
$146K - $363K
Avg franchise fee
$32K
Avg system size
257
Franchises analyzed
81
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Keller Williams | None | $35K | $184K - $336K | 6% | 1,217 |
| Re MaxSimilar price | None | $35K | $50K - $337K | — | 2,994 |
| Re/Max Integrated RegionsBiggest system | None | $35K | $37K - $337K | 1% | 2,994 |
| ItripTop-rated in category | Disclosed | $10K | $119K - $153K | 4–6.1% | 105 |
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Free explainers to go deeper before you sign.
Brand Analysis
Item 7 of AFC's 2026 FDD prices one American Family Care center at $948,250 to $1,514,000, and Item 19 puts median franchised revenue at $1,699,854 across 291 centers. The same Item 19 also shows the bottom quarter of affiliate-owned centers running negative 4-wall EBITDA, which is the number that decides whether this deal works.
Brand Analysis
The 2026 FDD prices an Anytime Fitness franchise at $539,329 to $905,482 and charges a flat $842 monthly royalty, not a percentage. Every Item 7 line item, the four revenue quartiles, and the fee clause most cost pages have never read.
Brand Analysis
Item 7 of the 2026 Dunkin' FDD prices four build formats, not one. A freestanding restaurant runs $532,400 to $1,832,500 and posts a $1,522,154 median AUV. A non-traditional kiosk runs $142,000 to $862,500 and posts $747,043. Here is what each format actually costs and earns.
Keller Williams requires a $35,000 initial franchise fee and a total initial investment range of $183,647–$336,495, per the most recent FDD on file.
Keller Williams is franchised by KELLER WILLIAMS REALTY LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
No. Keller Williams does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
Franchisees pay a royalty of 6% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Keller Williams has 1,217 total locations, with 56 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
Yes. Keller Williams grants franchisees an exclusive territory under Item 12 of the FDD. Note that exclusive territories often carve out online sales, alternative distribution channels, and non-traditional venues — review the full Item 12 language before signing.
Per the FDD, Keller Williams discloses a renewal fee of $5,000, a transfer fee of $2,000. Review Items 10 and 17 for the full renewal and termination provisions.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt