Quick Verdict · who it fits
Keller Williams fits first-time franchise buyers looking for a mature real estate concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$184K - $336K
Franchise fee (Item 5)
$35K
Royalty (Item 6)
6%
System size (Item 20)
735 +11
Years in business
32+ yrs
Company-owned units
16
Item 3 litigation
4 suits
Model Keller Williams's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
✓Exclusive territory•Owner-operator required✓No bankruptcy disclosed•4 Item 3 cases
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 6% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (6%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
773
Total units open
9
Units opened last year
13
Units closed last year
-37 units from prior year
Net unit growth
What our analysis flagged across the 2026 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
How Keller Williams ranks against 80 Real Estate peers we've analyzed.
Initial investment
91st pct · of 80 peers
Franchise fee
57th pct · of 80 peers
System size
92nd pct · of 80 peers
Real Estate industry averages
Avg investment
$145K - $361K
Avg franchise fee
$32K
Avg system size
276
Franchises analyzed
80
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Keller Williams | None | $35K | $184K - $336K | 6% | 735 |
| Re MaxSimilar price | None | $35K | $50K - $337K | — | 2,994 |
| Re/Max Integrated RegionsBiggest system | None | $35K | $37K - $337K | 1% | 2,994 |
| ItripTop-rated in category | Disclosed | $10K | $119K - $153K | 4–6.1% | 105 |
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Free explainers to go deeper before you sign.
Keller Williams requires a $35,000 initial franchise fee and a total initial investment range of $183,647–$336,495, per the most recent FDD on file.
Keller Williams is franchised by KELLER WILLIAMS REALTY LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
No. Keller Williams does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
Franchisees pay a royalty of 6% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Keller Williams has 735 total locations, with 11 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
Yes. Keller Williams grants franchisees an exclusive territory under Item 12 of the FDD. Note that exclusive territories often carve out online sales, alternative distribution channels, and non-traditional venues — review the full Item 12 language before signing.
Per the FDD, Keller Williams discloses a renewal fee of $5,000, a transfer fee of $2,000. Review Items 10 and 17 for the full renewal and termination provisions.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt