# Mobile Coffee Company, LLC (Travelin' Tom's Coffee) vs Food & Beverage Average — Franchise Benchmark

> How Mobile Coffee Company, LLC (Travelin' Tom's Coffee) compares to the median Food & Beverage on initial fee, royalty, ad fund, investment range, system size, and Item 19 disclosure.

**Last updated**: 2026-06-05
**URL**: https://vetmyfranchise.com/franchise/mobile-coffee-company-llc-travelin-toms-coffee/vs-industry?utm_source=claude&utm_medium=ai_referral&utm_campaign=vmf_agent_md
**Main franchise page**: https://vetmyfranchise.com/franchise/mobile-coffee-company-llc-travelin-toms-coffee?utm_source=claude&utm_medium=ai_referral&utm_campaign=vmf_agent_md

## Industry baseline: Food & Beverage

Industry stats below are medians across 606 Food & Beverage franchise systems with FDDs on file at VetMyFranchise.

## Side-by-side comparison

| Metric | Mobile Coffee Company, LLC (Travelin' Tom's Coffee) | Industry median | Verdict |
| --- | --- | --- | --- |
| Initial franchise fee (Item 5) | $15K | $35K | better (-57%) |
| Royalty rate (Item 6) | — | 5.0% | — |
| Ad fund (Item 6) | 10.0% | 2.0% | worse (+400%) |
| Investment range — low (Item 7) | $1K | $306K | better (-100%) |
| Investment range — high (Item 7) | $255K | $798K | better (-68%) |
| Total franchise units (Item 20) | 261 | 30 | better (+770%) |

## Item 19 financial disclosure

- **Mobile Coffee Company, LLC (Travelin' Tom's Coffee)**: No
- **Industry**: 62% of Food & Beverage franchisors disclose Item 19

## Continue research

- **Full Mobile Coffee Company, LLC (Travelin' Tom's Coffee) report**: https://vetmyfranchise.com/franchise/mobile-coffee-company-llc-travelin-toms-coffee?utm_source=claude&utm_medium=ai_referral&utm_campaign=vmf_agent_md
- **Fees breakdown**: https://vetmyfranchise.com/franchise/mobile-coffee-company-llc-travelin-toms-coffee/fees?utm_source=claude&utm_medium=ai_referral&utm_campaign=vmf_agent_md
- **Item 19 financials**: https://vetmyfranchise.com/franchise/mobile-coffee-company-llc-travelin-toms-coffee/financials?utm_source=claude&utm_medium=ai_referral&utm_campaign=vmf_agent_md
- **Industry pricing benchmarks**: https://vetmyfranchise.com/reports/franchise-pricing-index?utm_source=claude&utm_medium=ai_referral&utm_campaign=vmf_agent_md