Orangetheory Fitness Franchise Review & Verdict (2026)

Product details

Contents

Key facts


The Verdict

Quick Verdict · who it fits

Orangetheory Fitness fits first-time franchise buyers looking for a mature fitness concept.

✓ Strengths

Key FDD Facts

The numbers a buyer needs first — straight from the filing.

Initial investment (Item 7)

$765K - $1.1M

Franchise fee (Item 5)

$60K

Royalty (Item 6)

8% + 3–5% ad

Item 19 median rev

$751k all franchised units

System size (Item 20)

1,209 +13

Agreement term

10 yrs

Years in business

8+ yrs

Item 3 litigation

3 suits

Model Orangetheory Fitness's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.

Buyer qualifications

Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.

What you'd pay the franchisor

Drag to your projected annual sales. Royalty 8% + ad fund 3–5% on gross sales.

PROJECTED ANNUAL SALES$750,000

$100k$2M

Royalty (8%)

—

Ad fund (3–5%)

—

Total / year

—

▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration

Executive Summary

Free AI summary — the first read on the filing.

Key Numbers

1,224

Total units open

0 net

Units opened last year

opened 13, closed 61, reacquired 8 from franchisees

61

Units closed last year

-74 units

Net unit growth

from 1,298 at end of 2024 to 1,224 at end of 2025

AI Due Diligence Findings PREMIUM

What our analysis flagged across the 2026 filing.

6

Risks to review

4

Strengths identified

5

Questions to ask

Industry Benchmarks

How Orangetheory Fitness ranks against 162 Fitness & Wellness peers we've analyzed.

Initial investment

86th pct · of 162 peers

Franchise fee

72nd pct · of 162 peers

System size

97th pct · of 162 peers

Fitness & Wellness industry averages

Avg investment

$437K - $1.0M

Avg franchise fee

$48K

Avg system size

150

Franchises analyzed

162

How Orangetheory Fitness stacks up

Closest concepts by category and investment.

Brand Item 19 Fee Investment Royalty Units
Orangetheory Fitness Disclosed $60K $765K - $1.1M 8% 1,209
CyclebarSimilar price Disclosed $60K $411K - $1.1M 7% 189
JazzerciseBiggest system Disclosed $1K $2K - $3K 20% 5,092
Next HealthTop-rated in category Disclosed $80K $1.7M - $2.3M 9% 5

Compare side-by-side ↗

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Frequently Asked Questions

How much does a Orangetheory Fitness franchise cost?

Orangetheory Fitness requires a $59,950 initial franchise fee and a total initial investment range of $764,577–$1,104,920, per the most recent FDD on file.

Who owns Orangetheory Fitness?

Orangetheory Fitness is franchised by OTF Franchisor, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.

Does Orangetheory Fitness disclose financial performance (Item 19)?

Yes. Orangetheory Fitness discloses Item 19 financial performance representations with reported revenue around $750,643. See the financials sub-page for the full distribution.

What ongoing fees does Orangetheory Fitness charge?

Franchisees pay a royalty of 8% of Gross Sales and an advertising fund contribution of 3.0% to 5.0% on gross sales as defined in Item 6 of the FDD.

How many Orangetheory Fitness locations are there?

As of their 2026 FDD, Orangetheory Fitness has 1,209 total locations, with 13 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.

What are the renewal and exit terms?

Per the FDD, Orangetheory Fitness discloses an initial agreement term of 10 years. Review Items 10 and 17 for the full renewal and termination provisions.

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