Quick Verdict · who it fits
Peet's Coffee Franchise, LLC fits first-time franchise buyers looking for an emerging food & beverage concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$1.0M - $1.7M
Franchise fee (Item 5)
$35K
Royalty (Item 6)
6% + 0.5% ad
Item 19 median rev
$1.43M
Agreement term
10 yrs
Company-owned units
196
Item 3 litigation
None disclosed
Buyer qualifications
•No exclusive territory✓Semi-absentee eligible✓No bankruptcy disclosed✓No Item 3 litigation
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 6% + ad fund 0.5% on gross sales.
PROJECTED ANNUAL SALES$1,430,000
$100k$2.6M
Royalty (6%)
—
Ad fund (0.5%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
196 company-owned
Total units open
as of December 31, 2025
0 franchised units opened in 2025
Units opened last year
3 company-owned units closed in 2025
Units closed last year
0 franchised units
Net unit growth
system has no franchises as of FDD issuance date
What our analysis flagged across the 2026 filing.
5
Risks to review
2
Strengths identified
3
Questions to ask
How Peet's Coffee ranks against 607 Food & Beverage peers we've analyzed.
Initial investment
88th pct · of 607 peers
Franchise fee
36th pct · of 607 peers
System size
0th pct · of 607 peers
Food & Beverage industry averages
Avg investment
$460K - $1.5M
Avg franchise fee
$43K
Avg system size
322
Franchises analyzed
607
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Peet's Coffee | Disclosed | $35K | $1.0M - $1.7M | 6% | 0 |
| FscSimilar price | Disclosed | $25K | $526K - $1.7M | 5% | 99 |
| Doctor's AssociatesBiggest system | Disclosed | $15K | $227K - $630K | 8% | 18,773 |
| Vintage Hospitality GroupTop-rated in category | Disclosed | $50K | $3.5M - $6.4M | 5.5% | 33 |
Free explainers to go deeper before you sign.
Peet's Coffee Franchise, LLC requires a $35,000 initial franchise fee and a total initial investment range of $1,035,000–$1,697,000, per the most recent FDD on file.
Yes. Peet's Coffee Franchise, LLC discloses Item 19 financial performance representations with reported revenue around $1,428,953. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 6% and an advertising fund contribution of 0.5% on gross sales as defined in Item 6 of the FDD.
No. Peet's Coffee Franchise, LLC does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.
Per the FDD, Peet's Coffee Franchise, LLC discloses an initial agreement term of 10 years, a transfer fee of $17,500. Review Items 10 and 17 for the full renewal and termination provisions.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt