POTBELLY FRANCHISING, LLC fits first-time franchise buyers looking for a mid-scale food & beverage concept.
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Data shown is extracted from the 2026 Franchise Disclosure Document filed with state regulators. Fees, investment ranges, and other terms may have changed since this filing. Always request the current FDD directly from the franchisor before making any investment decisions. This information is not financial, legal, or investment advice. Full disclaimer.
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vs 604 Food & Beverage peers
| POTBELLY FRANCHISING, LLC | Hechalou International LLCSimilar price | DOCTOR'S ASSOCIATES LLCBiggest system | Vintage Hospitality Group, LLCTop-rated in category | |
|---|---|---|---|---|
| Industry: Food & Beverage | ||||
| Franchise fee | $40K | $42K | $15K | $50K |
| Total investment | $629K–$999K | $3K–$1.0M | $227K–$630K | $3.5M–$6.4M |
| Royalty | 6% | 5% | 8% | 5.5% of Gross Sales |
| Total units | 122 | — | 18,773 | 33 |
| Item 19? | Yes | No | Yes | Yes |
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POTBELLY FRANCHISING, LLC requires a $40,000 initial franchise fee and a total initial investment range of $628,938–$999,371, per the most recent FDD on file.
Yes. POTBELLY FRANCHISING, LLC discloses Item 19 financial performance representations with reported revenue around $1,195,243. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 6% and an advertising fund contribution of 3.0% to 4.0% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, POTBELLY FRANCHISING, LLC has 122 total locations, with 22 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
No. POTBELLY FRANCHISING, LLC does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.
Per the FDD, POTBELLY FRANCHISING, LLC discloses an initial agreement term of 10 years. Review Items 10 and 17 for the full renewal and termination provisions.
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