Quick Verdict · who it fits
Salty Dawg Pet Salon fits first-time franchise buyers looking for an emerging pet services concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$195K - $470K
Franchise fee (Item 5)
$50K
Royalty (Item 6)
8% + 2% ad
System size (Item 20)
2
Agreement term
10 yrs
Years in business
2+ yrs
Item 3 litigation
None disclosed
Model Salty Dawg Pet Salon's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
✓Financing available✓Exclusive territory✓Semi-absentee eligible✓No bankruptcy disclosed✓No Item 3 litigation
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 8% + ad fund 2% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (8%)
—
Ad fund (2%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
2
Total units open
0
Units opened last year
0
Units closed last year
0
Net unit growth
What our analysis flagged across the 2026 filing.
5
Risks to review
2
Strengths identified
5
Questions to ask
How Salty Dawg Pet Salon ranks against 51 Pet Services peers we've analyzed.
Initial investment
49th pct · of 51 peers
Franchise fee
44th pct · of 51 peers
System size
9th pct · of 51 peers
Pet Services industry averages
Avg investment
$292K - $625K
Avg franchise fee
$46K
Avg system size
73
Franchises analyzed
51
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Salty Dawg Pet Salon | None | $50K | $195K - $470K | 8% | 2 |
| Zoom RoomSimilar price | Disclosed | $50K | $303K - $465K | 8% | 60 |
| Psp Franchise OperationsBiggest system | Disclosed | $50K | $541K - $2.0M | 2–3% | 502 |
| PetlandTop-rated in category | Disclosed | $50K | $316K - $1.1M | 2.25–4.5% | 69 |
Not sure Salty Dawg Pet Salon is the one?
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Free explainers to go deeper before you sign.
Brand Analysis
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Brand Analysis
Petco does not franchise, and it never has. Two sponsors control the company behind the WOOF ticker. The franchised version of the store you searched for is Pet Supplies Plus, and its 2025 Item 19 reports a $2,496,071 median across 347 stores.
Salty Dawg Pet Salon requires a $49,500 initial franchise fee and a total initial investment range of $194,750–$470,450, per the most recent FDD on file.
Salty Dawg Pet Salon is franchised by Purely Pet LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
No. Salty Dawg Pet Salon does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
Franchisees pay a royalty of 8% and an advertising fund contribution of 2% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Salty Dawg Pet Salon has 2 total locations. This information comes from Item 20 of the FDD.
Yes. Salty Dawg Pet Salon grants franchisees an exclusive territory under Item 12 of the FDD. Note that exclusive territories often carve out online sales, alternative distribution channels, and non-traditional venues — review the full Item 12 language before signing.
Per the FDD, Salty Dawg Pet Salon discloses an initial agreement term of 10 years, a transfer fee of $10,000. Review Items 10 and 17 for the full renewal and termination provisions.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt