Thevery Franchise Growth 2025: 9 Units, Flat Last Year

Contents

Key facts


The Covery franchise at a glance — core figures from the 2025 Franchise Disclosure Document:

Investment (Item 7)

$260K - $383K

Franchise fee

$43K

Royalty

6.75%

Franchised units

9

Item 19 earnings

Disclosed

Disclosed litigation

0 cases

Flat Network — No net change in units in the reported period

Openings and closures were equal. Monitor trends across multiple FDD years.

Unit Counts (Item 20)

Franchised Units

Industry avg: 165

35th percentile

Company-Owned

50.0% of system

Total System

Since 2020

Years Operating

Founded 2020

Openings & Closures (Item 20)

Units Opened

Industry avg: 14 opened

0.0% open rate

Units Closed

Industry avg: 8 closed

0.0% closure rate

Net Growth

0.0% net growth rate

Stable, no growth

Industry Benchmark Comparison

How The Covery compares to 155 other Fitness & Wellness franchises in the database.

Total Units

Avg: 165 9

Units Opened

Avg: 14 0

Units Closed

Avg: 8 0

Lower is better for closures

Closure Rate Analysis

0.0%

Low closure rate — healthy network

Fewer than 5% of units closed in the reported period. This is a positive indicator of franchisee satisfaction and operational viability.

Healthy

0 – 5%

Moderate

5 – 10%

Elevated

> 10%

Compare The Covery's growth to Fitness & Wellness industry averages — unit counts, opening rates, closure analysis, and network health indicators.

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Full Franchise Overview

Growth data is one piece of the puzzle. Review The Covery's complete profile — financials, fees, territory rights, litigation history, and more — on the overview page.

View Full Profile

Why Thevery Franchise Unit Growth Data Matters

Item 20 of the Thevery franchise FDD is the most predictive single section in the document. The table tracks how many units opened, closed, transferred, or were terminated across the system over the past three years. A franchise that grew 15% per year tells a very different story than one that stayed flat or shrank — even if both have identical Item 19 revenue numbers.

Closures vs. transfers: The two columns mean different things. A closure means a franchisee shut down and walked away — usually because the unit wasn't profitable. A transfer means the unit changed hands but stayed open — which can be neutral (retirement, relocation) or negative (the original franchisee couldn't make it work and sold to escape). High transfer rates without growing closures often signal an unhappy franchisee base that's exiting at first opportunity.

Healthy benchmark: Annual closure rates of 5% or less are typical for healthy fitness & wellness systems. Closure rates above 10% per year suggest unit-level economics are stressed somewhere — labor costs, royalty load, market saturation, or all three. Look at the trend, not just the absolute number — closures rising year over year is a stronger signal than a single bad year.

Cross-reference Thevery franchise unit growth with the franchisor's pipeline (units in development) and any geographic concentration. A system that's growing in absolute count but only in one region may be hitting saturation in its core market. Talk to franchisees from Item 20 in different geographies to triangulate whether the growth story holds nationally or is a regional phenomenon.

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Data shown is extracted from the 2025 Franchise Disclosure Document filed with state regulators. Fees, investment ranges, and other terms may have changed since this filing. Always request the current FDD directly from the franchisor before making any investment decisions. This information is not financial, legal, or investment advice. Full disclaimer.

Frequently Asked Questions

Investment (Item 7)

$260K - $383K

Franchise fee

$43K

Royalty

6.75%

Franchised units

9

Item 19 earnings

Disclosed

Disclosed litigation

0 cases

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