Trua Senior Living Locators Franchise Review & Verdict (2026)

Product details

Contents

Key facts


The Verdict

Quick Verdict · who it fits

Trua Senior Living Locators fits first-time franchise buyers looking for an emerging senior care concept.

✓ Strengths

Key FDD Facts

The numbers a buyer needs first — straight from the filing.

Initial investment (Item 7)

$73K - $119K

Franchise fee (Item 5)

$53K

Royalty (Item 6)

8% + 2% ad

System size (Item 20)

4 +3

Agreement term

10 yrs

Years in business

3+ yrs

Company-owned units

1

Model Trua Senior Living Locators's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.

Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.

What you'd pay the franchisor

Drag to your projected annual sales. Royalty 8% + ad fund 2% on gross sales.

PROJECTED ANNUAL SALES$500,000

$100k$2M

Royalty (8%)

—

Ad fund (2%)

—

Total / year

—

▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration

Industry Benchmarks

How Trua Senior Living Locators ranks against 121 Senior Care peers we've analyzed.

Initial investment

16th pct · of 121 peers

Franchise fee

59th pct · of 121 peers

System size

14th pct · of 121 peers

Senior Care industry averages

Avg investment

$188K - $425K

Avg franchise fee

$52K

Avg system size

163

Franchises analyzed

121

How Trua Senior Living Locators stacks up

Closest concepts by category and investment.

Brand Item 19 Fee Investment Royalty Units
Trua Senior Living Locators Disclosed $53K $73K - $119K 8% 4
Family NestSimilar price None — $55K - $119K 4% 13
Health MartBiggest system None — $2K - $834K — 3,907
Home InsteadTop-rated in category Disclosed $54K $93K - $351K 5% 626

Compare side-by-side ↗

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Frequently Asked Questions

How much does a Trua Senior Living Locators franchise cost?

Trua Senior Living Locators requires a $52,500 initial franchise fee and a total initial investment range of $73,150–$119,095, per the most recent FDD on file.

Who owns Trua Senior Living Locators?

Trua Senior Living Locators is franchised by Senior Living Locators Franchising, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.

Does Trua Senior Living Locators disclose financial performance (Item 19)?

Yes. Trua Senior Living Locators discloses Item 19 financial performance representations in its FDD. See the financials sub-page for the disclosed figures.

What ongoing fees does Trua Senior Living Locators charge?

Franchisees pay a royalty of 8% of Gross Sales and an advertising fund contribution of Greater of 2% of Gross Sales or $300 per Territory per month on gross sales as defined in Item 6 of the FDD.

How many Trua Senior Living Locators locations are there?

As of their 2026 FDD, Trua Senior Living Locators has 4 total locations, with 3 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.

What are the renewal and exit terms?

Per the FDD, Trua Senior Living Locators discloses an initial agreement term of 10 years. Review Items 10 and 17 for the full renewal and termination provisions.

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