Quick Verdict · who it fits
Social Indoor fits first-time franchise buyers looking for a mid-scale business services concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$94K - $311K
Franchise fee (Item 5)
$50K
Royalty (Item 6)
6–10% + 1% ad
System size (Item 20)
50 +10
Years in business
7+ yrs
Company-owned units
18
Item 3 litigation
2 suits
Model Social Indoor's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 6–10% + ad fund 1% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (6–10%)
—
Ad fund (1%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
68
Total units open
10
Units opened last year
10
Units closed last year
+12
Net unit growth
2025 vs. 2024
What our analysis flagged across the 2026 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
How Social Indoor ranks against 90 Business Services peers we've analyzed.
Initial investment
58th pct · of 90 peers
Franchise fee
59th pct · of 90 peers
System size
46th pct · of 90 peers
Business Services industry averages
Avg investment
$151K - $432K
Avg franchise fee
$50K
Avg system size
223
Franchises analyzed
90
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Social Indoor | None | $50K | $94K - $311K | 6–10% | 50 |
| Postnet InternationalSimilar price | Disclosed | $40K | $240K - $307K | 5% | 204 |
| The Ups StoreBiggest system | Disclosed | $40K | $86K - $606K | 5% | 5,487 |
| Unishippers Global LogisticsTop-rated in category | Disclosed | $30K | $17K - $233K | 15–18.5% | 191 |
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Free explainers to go deeper before you sign.
Brand Analysis
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Brand Analysis
Yes. Jiffy Lube International is a Shell subsidiary, and 1,765 of the system's 2,083 US service centers were franchised at the end of 2025. The 2026 FDD sets a $35,000 fee and a $211,000 to $510,000 investment range that leaves out the land and the building.
Brand Analysis
Yes, McDonald's is a franchise — roughly 95% of its 40,000+ locations worldwide are operated by independent franchisees. But McDonald's franchise model is unlike almost any other brand. Here's how it actually works.
Social Indoor requires a $50,000 initial franchise fee and a total initial investment range of $94,050–$310,700, per the most recent FDD on file.
Social Indoor franchises are sold by Social Indoor Franchising, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.
No. Social Indoor does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
Franchisees pay a royalty of 6%-10% of Gross Sales and an advertising fund contribution of Up to 1% of Gross Sales on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Social Indoor has 50 total locations, with 10 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
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