Quick Verdict · who it fits
Sprinkles Cupcakes fits first-time franchise buyers looking for an emerging food & beverage concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$725K - $1.3M
Franchise fee (Item 5)
$40K
Royalty (Item 6)
5% + 2% ad
Item 19 median rev
$1.8M affiliate-operated Covered Bakeries
System size (Item 20)
4 +3
Model Sprinkles Cupcakes's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Data extracted from the 2023 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Where units actually land — not just the headline average.
P25
$1.35M
Median
$1.8M
P75
$2.45M
▪ n = 18 units · affiliate-operated Covered Bakeries · fiscal year 2023 · Source: 2023 FDD Item 19
Drag to your projected annual sales. Royalty 5% + ad fund 2% on gross sales.
PROJECTED ANNUAL SALES$1,800,000
$100k$3.3M
Royalty (5%)
—
Ad fund (2%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
24
Total units open
3
Units opened last year
1
Units closed last year
2
Net unit growth
What our analysis flagged across the 2023 filing.
4
Risks to review
3
Strengths identified
4
Questions to ask
How Sprinkles Cupcakes ranks against 751 Food & Beverage peers we've analyzed.
Initial investment
80th pct · of 751 peers
Franchise fee
57th pct · of 751 peers
System size
19th pct · of 751 peers
Food & Beverage industry averages
Avg investment
$589K - $1.4M
Avg franchise fee
$37K
Avg system size
261
Franchises analyzed
751
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Sprinkles Cupcakes | Disclosed | $40K | $725K - $1.3M | 5% | 4 |
| The Halal GuysSimilar price | Disclosed | — | $418K - $1.3M | 6% | 77 |
| Doctor's AssociatesBiggest system | None | $15K | $227K - $630K | 8% | 18,773 |
| Vintage Hospitality GroupTop-rated in category | Disclosed | $50K | $3.5M - $6.4M | 5.5% | 33 |
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Brand Analysis
Chipotle reported 4,186 company-operated restaurants and 15 international licensed restaurants as of June 30, 2026. None are franchised, there is no FDD, and there is nothing to apply for. Qdoba is the franchised version of the same order line, and its 12/25 FDD puts a traditional restaurant at $548,100 to $1,294,000.
Brand Analysis
Cracker Barrel Old Country Store, Inc. reported 656 company-operated stores in 43 states as of January 30, 2026, and the brand has never sold a franchise. Huddle House and Another Broken Egg cover the same daypart with filed FDDs, at $555,375 to $1,715,275 and $792,500 to $1,804,000.
Brand Analysis
The Häagen-Dazs Shoppe Company franchises the ice cream shops on a $30,000 fee and a 4% royalty, with a 2026 Item 7 range of $213,329 to $591,579. The trademark belongs to a different company, and the ice cream you are required to buy comes from a third.
Sprinkles Cupcakes requires a $40,000 initial franchise fee and a total initial investment range of $725,000–$1,310,000, per the most recent FDD on file.
Sprinkles Cupcakes is franchised by Sprinkles Franchise Group LLC (Sprinkles Cupcakes), the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
No. Sprinkles Cupcakes does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
Franchisees pay a royalty of 5% of Gross Sales and an advertising fund contribution of 2% of Gross Sales on gross sales as defined in Item 6 of the FDD.
As of their 2023 FDD, Sprinkles Cupcakes has 4 total locations, with 3 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt