The Agency Franchise Review 2026: Ratings & Verdict

Product details

Contents

Key facts


The Verdict

Quick Verdict · who it fits

The Agency fits first-time franchise buyers looking for a mid-scale real estate concept.

✓ Strengths

Key FDD Facts

The numbers a buyer needs first — straight from the filing.

Initial investment (Item 7)

$120K - $896K

Franchise fee (Item 5)

$48K

Royalty (Item 6)

4–6% + 0.75–1.25% ad

System size (Item 20)

77 +25

Agreement term

10 yrs

Years in business

12+ yrs

Company-owned units

37

Item 3 litigation

None disclosed

Model The Agency's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.

Buyer qualifications

✓Exclusive territory✓Semi-absentee eligible✓No bankruptcy disclosed✓No Item 3 litigation

Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.

What you'd pay the franchisor

Drag to your projected annual sales. Royalty 4–6% + ad fund 0.75–1.25% on gross sales.

PROJECTED ANNUAL SALES$500,000

$100k$2M

Royalty (4–6%)

Ad fund (0.75–1.25%)

Total / year

▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration

Executive Summary

Free AI summary — the first read on the filing.

Key Numbers

106

Total units open

38 franchised, 1 company-owned

Units opened last year

2 franchised terminations, 8 company-owned closed

Units closed last year

15 total units

Net unit growth

net of all changes in 2025

AI Due Diligence Findings PREMIUM

What our analysis flagged across the 2026 filing.

4

Risks to review

4

Strengths identified

5

Questions to ask

Industry Benchmarks

How The Agency ranks against 80 Real Estate peers we've analyzed.

Initial investment

86th pct · of 80 peers

Franchise fee

73rd pct · of 80 peers

System size

44th pct · of 80 peers

Real Estate industry averages

Avg investment

$145K - $361K

Avg franchise fee

$32K

Avg system size

276

Franchises analyzed

80

How The Agency stacks up

Closest concepts by category and investment.

Brand Item 19 Fee Investment Royalty Units
The Agency Disclosed $48K $120K - $896K 4–6% 77
Coldwell Banker Real EstateSimilar price None $20K $37K - $741K 3–5.5% 134
Re MaxBiggest system None $35K $50K - $337K 2,994
ItripTop-rated in category Disclosed $10K $119K - $153K 4–6.1% 105

Compare side-by-side ↗

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Frequently Asked Questions

How much does a The Agency franchise cost?

The Agency requires a $47,500 initial franchise fee and a total initial investment range of $119,600–$896,150, per the most recent FDD on file.

Who owns The Agency?

The Agency is franchised by The Agency Real Estate Franchising, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.

Does The Agency disclose financial performance (Item 19)?

Yes. The Agency discloses Item 19 financial performance representations in its FDD. See the financials sub-page for the disclosed figures.

What ongoing fees does The Agency charge?

Franchisees pay a royalty of 4.0% to 6.0% and an advertising fund contribution of 0.75% to 1.25% on gross sales as defined in Item 6 of the FDD.

How many The Agency locations are there?

As of their 2026 FDD, The Agency has 77 total locations, with 25 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.

Does The Agency grant exclusive territory?

Yes. The Agency grants franchisees an exclusive territory under Item 12 of the FDD. Note that exclusive territories often carve out online sales, alternative distribution channels, and non-traditional venues — review the full Item 12 language before signing.

What are the renewal and exit terms?

Per the FDD, The Agency discloses an initial agreement term of 10 years, a transfer fee of $5,000. Review Items 10 and 17 for the full renewal and termination provisions.

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