Quick Verdict · who it fits
The Now fits first-time franchise buyers looking for a mid-scale wellness concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$486K - $849K
Franchise fee (Item 5)
$60K
Royalty (Item 6)
6% + 2% ad
Item 19 median rev
$1.37M all franchised units
System size (Item 20)
75 +15
Years in business
7+ yrs
Company-owned units
4
Item 3 litigation
1 suit
Model The Now's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
✓Financing available•No exclusive territory✓Semi-absentee eligible✓No bankruptcy disclosed•1 Item 3 case
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 6% + ad fund 2% on gross sales.
PROJECTED ANNUAL SALES$1,370,000
$100k$2.5M
Royalty (6%)
—
Ad fund (2%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
79
Total units open
15 franchised units
Units opened last year
0
Units closed last year
15 units
Net unit growth
What our analysis flagged across the 2026 filing.
5
Risks to review
3
Strengths identified
4
Questions to ask
How The Now ranks against 89 Health & Beauty peers we've analyzed.
Initial investment
74th pct · of 89 peers
Franchise fee
87th pct · of 89 peers
System size
56th pct · of 89 peers
Health & Beauty industry averages
Avg investment
$374K - $727K
Avg franchise fee
$48K
Avg system size
268
Franchises analyzed
89
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| The Now | Disclosed | $60K | $486K - $849K | 6% | 75 |
| MassageluxeSimilar price | Disclosed | $43K | $576K - $835K | 5–6% | 104 |
| Great ClipsBiggest system | Disclosed | $20K | $188K - $420K | 6% | 4,441 |
| MiniluxeTop-rated in category | Disclosed | $50K | $558K - $990K | 6% | 2 |
Not sure The Now is the one?
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Free explainers to go deeper before you sign.
The Now requires a $60,000 initial franchise fee and a total initial investment range of $486,459–$848,709, per the most recent FDD on file.
The Now franchises are sold by The Now Franchise, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.
Yes. The Now discloses Item 19 financial performance representations with reported revenue around $1,366,900. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 6% or $2,500/month minimum and an advertising fund contribution of 2% of Gross Sales on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, The Now has 75 total locations, with 15 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
No. The Now does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt