We Insure Franchise Review 2026: Ratings & Verdict

Product details

Contents

Key facts


The Verdict

Quick Verdict · who it fits

We Insure, LLC fits first-time franchise buyers looking for a mid-scale financial services concept.

✓ Strengths

⚠ Risks to review

Key FDD Facts

The numbers a buyer needs first — straight from the filing.

Initial investment (Item 7)

$60K - $138K

Franchise fee (Item 5)

$40K

Royalty (Item 6)

25–45% + 3% ad

Item 19 median rev

$363k

System size (Item 20)

132 +1

Agreement term

5 yrs

Years in business

18+ yrs

Company-owned units

1

Item 3 litigation

None disclosed

Buyer qualifications

✓Financing available•No exclusive territory•Owner-operator required✓No bankruptcy disclosed✓No Item 3 litigation

Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.

Item 19 revenue distribution

Where units actually land — not just the headline average.

P25

$187k

Median

$363k

P75

$586k

▪ n = 68 units · Established Agencies (franchised units open for more than 5 full years) · January 1, 2025 to December 31, 2025 · Source: 2026 FDD Item 19

What you'd pay the franchisor

Drag to your projected annual sales. Royalty 25–45% + ad fund 3% on gross sales.

PROJECTED ANNUAL SALES$360,000

$100k$2M

Royalty (25–45%)

Ad fund (3%)

Total / year

▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration

Executive Summary

Free AI summary — the first read on the filing.

Key Numbers

132

Total units open

1

Units opened last year

26

Units closed last year

-25

Net unit growth

AI Due Diligence Findings PREMIUM

What our analysis flagged across the 2026 filing.

5

Risks to review

4

Strengths identified

5

Questions to ask

Industry Benchmarks

How We Insure ranks against 29 Financial Services peers we've analyzed.

Initial investment

51st pct · of 29 peers

Franchise fee

55th pct · of 29 peers

System size

51st pct · of 29 peers

Financial Services industry averages

Avg investment

$58K - $182K

Avg franchise fee

$37K

Avg system size

458

Franchises analyzed

29

How We Insure stacks up

Closest concepts by category and investment.

Brand Item 19 Fee Investment Royalty Units
We Insure Disclosed $40K $60K - $138K 25–45% 132
Ameriprise Financial ServicesSimilar price Disclosed $2K $10K - $138K 72–91% 3,738
Jackson HewittBiggest system Disclosed $25K $15K - $105K 15% 2,744
Brightway InsuranceTop-rated in category Disclosed $25K $43K - $187K 351

Compare side-by-side ↗

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Financial Analysis

Item 19 Shows Revenue, Not Profit: Build a Pro-Forma

Item 19 hands you an average revenue number and stops there. Here's the step-by-step way to haircut that top-line, layer in COGS, labor, occupancy, the fee stack, and debt service, and land on the profit you'd actually take home.

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Get franchise information FREE

Frequently Asked Questions

How much does a We Insure, LLC franchise cost?

We Insure, LLC requires a $40,000 initial franchise fee and a total initial investment range of $59,916–$137,887, per the most recent FDD on file.

Does We Insure, LLC disclose financial performance (Item 19)?

Yes. We Insure, LLC discloses Item 19 financial performance representations with reported revenue around $362,544. See the financials sub-page for the full distribution.

What ongoing fees does We Insure, LLC charge?

Franchisees pay a royalty of 25.0% to 45.0% and an advertising fund contribution of 3% on gross sales as defined in Item 6 of the FDD.

How many We Insure, LLC locations are there?

As of their 2026 FDD, We Insure, LLC has 132 total locations, with 1 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.

Does We Insure, LLC grant exclusive territory?

No. We Insure, LLC does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.

What are the renewal and exit terms?

Per the FDD, We Insure, LLC discloses an initial agreement term of 5 years, a transfer fee of $3,500. Review Items 10 and 17 for the full renewal and termination provisions.

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