Woops! Franchise Review 2026: Ratings & Verdict

Product details

Product details

Contents

Key facts


The Verdict

Quick Verdict · who it fits

Woops! fits first-time franchise buyers looking for an emerging food & beverage concept.

✓ Strengths

Key FDD Facts

The numbers a buyer needs first — straight from the filing.

Initial investment (Item 7)

$65K - $401K

Franchise fee (Item 5)

$45K

Royalty (Item 6)

4–6% + 2–3% ad

System size (Item 20)

21 +6

Years in business

11+ yrs

Company-owned units

1

Model Woops!'s costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.

Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.

What you'd pay the franchisor

Drag to your projected annual sales. Royalty 4–6% + ad fund 2–3% on gross sales.

PROJECTED ANNUAL SALES$500,000

$100k$2M

Royalty (4–6%)

Ad fund (2–3%)

Total / year

▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration

Executive Summary

Free AI summary — the first read on the filing.

Key Numbers

22

Total units open

6 franchised units

Units opened last year

8 franchised units ceased operations

Units closed last year

-3 units

Net unit growth

from 25 to 22 in 2025

AI Due Diligence Findings PREMIUM

What our analysis flagged across the 2026 filing.

5

Risks to review

3

Strengths identified

4

Questions to ask

Industry Benchmarks

How Woops! ranks against 749 Food & Beverage peers we've analyzed.

Initial investment

6th pct · of 749 peers

Franchise fee

75th pct · of 749 peers

System size

45th pct · of 749 peers

Food & Beverage industry averages

Avg investment

$589K - $1.4M

Avg franchise fee

$37K

Avg system size

261

Franchises analyzed

749

How Woops! stacks up

Closest concepts by category and investment.

Brand Item 19 Fee Investment Royalty Units
Woops! Disclosed $45K $65K - $401K 4–6% 21
Topsail SteamerSimilar price Disclosed $45K $242K - $399K 7% 6
Doctor's AssociatesBiggest system None $15K $227K - $630K 8% 18,773
Vintage Hospitality GroupTop-rated in category Disclosed $50K $3.5M - $6.4M 5.5% 33

Compare side-by-side ↗

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Chipotle reported 4,186 company-operated restaurants and 15 international licensed restaurants as of June 30, 2026. None are franchised, there is no FDD, and there is nothing to apply for. Qdoba is the franchised version of the same order line, and its 12/25 FDD puts a traditional restaurant at $548,100 to $1,294,000.

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Brand Analysis

Is Cracker Barrel a Franchise? No. It Never Has Been

Cracker Barrel Old Country Store, Inc. reported 656 company-operated stores in 43 states as of January 30, 2026, and the brand has never sold a franchise. Huddle House and Another Broken Egg cover the same daypart with filed FDDs, at $555,375 to $1,715,275 and $792,500 to $1,804,000.

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Brand Analysis

Is Häagen-Dazs a Franchise? Yes, and the Brand Has Three Owners

The Häagen-Dazs Shoppe Company franchises the ice cream shops on a $30,000 fee and a 4% royalty, with a 2026 Item 7 range of $213,329 to $591,579. The trademark belongs to a different company, and the ice cream you are required to buy comes from a third.

Learn more →

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Frequently Asked Questions

How much does a Woops! franchise cost?

Woops! requires a $45,000 initial franchise fee and a total initial investment range of $64,875–$400,675, per the most recent FDD on file.

Who owns Woops!?

Woops! franchises are sold by WOOPS! Franchise, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.

Does Woops! disclose financial performance (Item 19)?

Yes. Woops! discloses Item 19 financial performance representations in its FDD. See the financials sub-page for the disclosed figures.

What ongoing fees does Woops! charge?

Franchisees pay a royalty of 4%-6% of Gross Revenue or $100/week minimum and an advertising fund contribution of 2%-3% of monthly Gross Revenue on gross sales as defined in Item 6 of the FDD.

How many Woops! locations are there?

As of their 2026 FDD, Woops! has 21 total locations, with 6 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.

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