PuroClean franchise cost runs $101,280-$262,145 per the 2025 FDD with a $59,000 fee. Royalty structure, Item 19 revenue, and how it compares to Servpro.
Quick answerA PuroClean franchise costs $101,280 to $262,145 per the 2025 FDD Item 7, including a $59,000 franchise fee. The wide range reflects two paths: financing the vehicle and equipment package ($101,280-$137,145) or buying it outright ($226,280-$262,145). Mitigation royalties slide from 10% down to 3% of gross receipts as volume grows.
PuroClean’s 2025 Franchise Disclosure Document puts the total investment between $101,280 and $262,145 in Item 7, with a $59,000 initial franchise fee. That range is unusually wide for a service franchise, and the reason is structural: PuroClean publishes two Item 7 scenarios. Finance the branded vehicle and equipment package and your startup cash lands between $101,280 and $137,145. Buy everything outright and the total climbs to $226,280 to $262,145.
PuroClean is a property damage restoration franchise handling water damage mitigation, fire and smoke cleanup, mold remediation, and biohazard response, with most revenue billed to insurance carriers. The system signed its 500th North American franchise location in September 2025, up from 222 locations a decade earlier, which makes it the clearest mid-tier alternative to Servpro in a category Servpro has led for over five decades.
Before you get attached to either brand, read the disclosure document itself. The FTC’s consumer guide to buying a franchise explains what the FDD must tell you, and you’re legally entitled to it at least 14 days before signing anything.
The initial franchise fee is $59,000, covering training, brand licensing, and PuroClean’s operating and estimating systems. Honorably discharged veterans get a 25% discount, cutting the fee to $44,250. For context on what these fees do and don’t buy, see our franchise fees explained guide.
| Scenario | Low Estimate | High Estimate |
|---|---|---|
| Finance the vehicle and equipment package | $101,280 | $137,145 |
| Purchase vehicle and equipment outright | $226,280 | $262,145 |
The roughly $125,000 gap between the two paths is almost entirely hard assets. PuroClean’s franchise recruitment site pegs the equipment package at about $75,000 and the branded vehicle at about $70,000, with $60,000 to $75,000 in recommended operating capital on top. Financing keeps your upfront cash low but adds debt service to your fixed costs during the ramp period, exactly when claim volume is thinnest. Run both scenarios before deciding which range you actually belong in.
There is no retail build-out. Most owners launch from a small warehouse or flex space with room for drying equipment, a vehicle, and dispatch, which is why PuroClean’s low end undercuts nearly every retail franchise operating at a similar revenue scale.
PuroClean asks for a minimum net worth of $250,000 and $100,000 in liquidity, with access to $150,000, per its franchise recruitment site. Those thresholds sit toward the accessible end of the restoration category and well below what larger multi-unit food or fitness systems demand.
| Fee | Rate | Basis |
|---|---|---|
| Royalty (mitigation services) | 10% sliding down to 3% | Gross receipts |
| Royalty (reconstruction services) | 3% flat | Gross receipts |
| Marketing fund | 2% | Gross receipts |
| Required local advertising | 2% | Gross receipts |
| Minimum monthly royalty | $400 (year 1) to $2,500 (year 5) | Flat |
The sliding royalty is the most buyer-friendly line in the fee table. Per the 2025 FDD, mitigation royalties start at 10% of gross receipts and step down to 3% as receipts grow, while reconstruction work is charged a flat 3%. Servpro, by comparison, charges a flat 10% royalty plus a 2.5% ad fund at every volume level per its 2026 FDD. A high-volume PuroClean operation keeps meaningfully more of each incremental dollar than a comparable Servpro unit.
Two details cut the other way. The 2% marketing fund sits alongside a separate required 2% local advertising spend, so budget 4% of receipts for marketing in total. And the minimum monthly royalty, $400 in year one stepping to $2,500 by year five, is owed whether or not claims are flowing. Our franchise royalty fees guide covers how these structures compound over a 10-year term.
| Factor | PuroClean | Servpro | Restoration 1 |
|---|---|---|---|
| Total investment | $101,280-$262,145 | $263,305-$385,570 | $126,525-$309,500 |
| Franchise fee | $59,000 | $100,000 | $59,900 |
| Royalty | 10% sliding to 3% | 10% | Not disclosed in parsed data |
| Marketing fund | 2% (+2% local) | 2.5% (capped) | Not disclosed in parsed data |
| U.S. franchised units | 411 (year-end 2024) | 2,354 | 278 |
| Item 19 revenue | Avg $953,564 / median $519,934 (CY2024) | Disclosed, no single median | Median $760,111 (CY2025) |
(Servpro and Restoration 1 figures come from each brand’s 2026 FDD as parsed in VetMyFranchise’s database of 2,000+ FDDs; PuroClean’s FDD isn’t in the dataset yet, so its figures come from the company’s published 2025 FDD.)
Read the ranges carefully. PuroClean shows the lowest entry point of the three, but that $101,280 floor assumes financed equipment. On an all-cash basis its range starts at $226,280, above Restoration 1’s low end. For which buyer profile fits each system, our Servpro vs PuroClean vs Restoration 1 comparison goes brand by brand, and the top alternatives to a Servpro franchise guide widens the field to five restoration brands.
PuroClean discloses real performance numbers. Per the 2025 FDD’s Item 19, average gross sales across 387 reporting franchises were $953,564 for calendar 2024, with a median of $519,934. Reported volumes ranged from $0 up to $19,059,836.
The gap between the mean and the median is the figure to sit with. A handful of large multi-territory operations, including one reporting over $19 million, pull the average up sharply. Half of reporting units grossed under $520,000. Model your first few years against the median, and remember these are revenue figures: the FDD does not disclose owner profit, and restoration margins swing with your mix of insurance versus direct-pay work. Our guide to Item 19 financial performance representations covers how to pressure-test these disclosures with existing franchisees during discovery.
Comparing restoration brands seriously? The full 12-section FDD analysis covers Item 19 earnings, litigation history, fee footnotes, and a buyer verdict personalized to your capital and market: $49 per brand, or three brands for $99 if you’re weighing a Servpro-PuroClean-Restoration 1 shortlist.
Minimum royalties during ramp-up. The $400-per-month floor in year one looks trivial, but the minimums escalate on a schedule regardless of your revenue. If your territory ramps slower than planned, you’re paying $2,500 a month by year five on whatever volume you actually have.
The second 2%. Buyers see the 2% marketing fund and stop counting. The required 2% local advertising spend doubles your real marketing obligation, and effective local spend in a new territory often needs to run higher than the minimum to generate direct (non-insurance) work.
Insurance vendor ramp time. PuroClean has established carrier relationships, but claim flow in your specific ZIP codes depends on local adjuster and agent relationships that take time to build. Ask current franchisees in comparable markets how long it took to reach steady claim volume before you trust any revenue model.
Certification and on-call staffing. IICRC technician certifications, Xactimate estimating proficiency, and 24/7 emergency response coverage are operating requirements, not options. Certified technicians command premium wages, and someone has to answer the phone at 2 a.m. when a pipe bursts.
Equipment refresh. Air movers, dehumidifiers, and extraction units take a beating on job sites. Budget for replacement cycles that Item 7’s one-time equipment figure doesn’t capture.
PuroClean wins on entry cost, royalty structure at scale, and territory availability. The all-in commitment starts roughly $160,000 below Servpro’s, the sliding royalty rewards growth where Servpro’s flat 10% doesn’t, and open territory is easier to find in a 500-location system than a 2,354-unit one.
Servpro wins on claim flow. Its insurance vendor relationships are the deepest in the category, and inherited claim volume shortens the ramp in ways a fee table can’t show. If day-one work matters more to you than entry cost, start with the Servpro cost breakdown and compare territory availability in your market.
Whichever way you lean, the FTC Franchise Rule (16 CFR Part 436) guarantees you the FDD at least 14 days before signing. Use that window to validate local claim flow with current franchisees, and see what a full 12-section FDD analysis looks like before you commit six figures to either brand.
The total initial investment for a PuroClean franchise runs $101,280 to $262,145 per Item 7 of the 2025 FDD. The range splits into two scenarios: roughly $101,280 to $137,145 if you finance the branded vehicle and equipment package, and $226,280 to $262,145 if you purchase everything outright.
The initial franchise fee is $59,000 per the 2025 FDD. Honorably discharged veterans receive a 25% discount, bringing the fee to $44,250. The fee covers initial training, brand licensing, and the operating system; the vehicle, equipment package, and working capital are separate line items.
PuroClean's royalty on mitigation services slides from 10% down to 3% of gross receipts as volume increases, and reconstruction work is charged a flat 3%, per the 2025 FDD. A 2% marketing fund contribution applies on top, plus a required 2% local advertising spend. Minimum monthly royalties run $400 in year one and step up to $2,500 by year five.
PuroClean's 2025 FDD Item 19 reports average gross sales of $953,564 and median gross sales of $519,934 across 387 franchises that operated through calendar 2024. Those are revenue figures, not profit; the FDD does not disclose owner earnings. The gap between the mean and the median reflects a small number of very large multi-territory operations, including one reporting over $19 million in sales.
Yes. PuroClean's total investment of $101,280 to $262,145 (2025 FDD) starts well below Servpro's $263,305 to $385,570 (2026 FDD), and its $59,000 franchise fee is $41,000 less than Servpro's $100,000. PuroClean's sliding royalty also drops to 3% at volume while Servpro charges a flat 10%. The trade-off is claim flow: Servpro's insurance vendor relationships are the strongest in restoration.
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