No. 24 Hour Fitness is corporate, bought by LongRange Capital with founder Mark Mastrov in January 2026. The franchised 24/7 gym is Anytime Fitness.
Quick answer No. 24 Hour Fitness is corporate-owned and is not marketed as a franchise opportunity, so no Franchise Disclosure Document exists for it. LongRange Capital acquired the chain in January 2026 with founder Mark Mastrov returning. The franchised 24/7 gym is Anytime Fitness, at $539,329 to $905,482 per its 2026 FDD.
In January 2026 LongRange Capital acquired 24 Hour Fitness, and Mark Mastrov, who founded the chain, came back with the deal. Nothing in that transaction created anything to buy. The clubs stay company-operated, the brand is not marketed as a franchise opportunity, and no Franchise Disclosure Document for 24 Hour Fitness exists at any state registration office.
So there is no initial fee, no Item 7 build range, no royalty rate, and no Item 19 sales table. Our LA Fitness answer covers why the big-box chains stay on their own balance sheets. This post handles the other half of the confusion, the brand people usually mean when they type this question.
Two gym brands promise the same thing in their names and sit on opposite sides of the franchise line. Anytime Fitness Franchisor LLC is a Delaware company formed on October 25, 2021, based in Woodbury, Minnesota, that began offering franchises that November. Item 1 of its 2026 FDD describes an access and security system developed through an affiliate that lets a member enter any Anytime Fitness center 24 hours a day, with reciprocal benefits between centers.
The round-the-clock promise carried by the words “24 Hour” therefore belongs, contractually, to the franchised brand. It also comes with obligations a member never sees. Franchisees must staff the center a minimum number of hours per week and must offer group training, coaching, and personal training, and the franchisor reserves the right in limited cases to allow a center that is not accessible around the clock.
Ownership shifted on that side too. On April 2, 2024 the franchisor became an indirect wholly owned subsidiary of Purpose Brands Holdings, LLC, which also sits above Orangetheory, The Bar Method, Basecamp Fitness, and Waxing the City. The difference from the 24 Hour Fitness sale is procedural and it matters. A change of control at a franchisor gets written into Item 1 of the document every prospective buyer receives, along with the litigation and bankruptcy history of the new parents. The January 2026 purchase published none of that.
| Item 7 line | Low | High |
|---|---|---|
| Initial franchise fee | $42,500 | $42,500 |
| Travel and training expenses | $1,500 | $2,425 |
| Leasehold improvements | $170,280 | $417,300 |
| Three months rent plus security deposit | $33,500 | $58,700 |
| Construction management fees | $0 | $12,500 |
| Architect and design fees | $12,825 | $26,075 |
| Fitness equipment | $139,873 | $157,936 |
| Technology package from ProVision | $37,857 | $45,462 |
| Supplies | $3,500 | $3,800 |
| Interior and exterior signs | $14,250 | $36,900 |
| Miscellaneous opening costs | $6,750 | $7,910 |
| Pre-sale and grand opening advertising | $11,000 | $23,000 |
| Insurance and bond | $2,900 | $3,450 |
| Furniture and fixtures | $15,200 | $18,330 |
| Additional funds, three months | $47,394 | $49,194 |
| Total | $539,329 | $905,482 |
The range assumes a 4,000 to 7,000 square foot vanilla shell, base rent of $19.08 per square foot plus $6.05 of CAM, and a single month of rent as security deposit.
One footnote is worth more than most of the table. Franchisees received an average tenant improvement allowance of $27.23 per square foot in 2025, on a range from $0 to $75. Across a 5,500 foot build, that spread is worth roughly $412,000 between the worst and the best lease signed in a single year, which exceeds the entire gap between the low and high totals above.
The headline fee is $42,500, though the schedule underneath it has six columns. Existing franchisees pay $37,500, veterans $38,250, veterans who are existing franchisees $33,750, and members of the franchisor’s Club Purple and Club Platinum programs pay $27,500 and $22,500. Fees actually collected during 2025 ranged from $22,500 to $42,500. Every discount runs to operators who already own centers, so a first-time single-unit buyer pays the top of the range. The Anytime Fitness cost breakdown works through the multi-unit math behind those columns.
Pull the full Anytime Fitness Franchisor data sheet
Anytime Fitness does not charge a percentage royalty. Item 6 sets a Monthly Fee of $842 per center, adjusted every January for CPI, plus $900 a month to the General Advertising and Marketing Fund and a Base Technology Fee of $799, also monthly, that can rise 10% a year, compounded and cumulative.
That comes to $2,541 a month, or $30,492 a year, owed whether the center sells a membership or not. A required local marketing spend of $600, $800, or $1,000 per month by market tier lifts the annual fixed load to somewhere between $37,692 and $42,492.
Run that against the disclosed revenue and the design becomes clear. The $10,104 of annual royalty is 2.5% of the $398,982 median center, 0.5% of the $2,048,737 top center, and 11.2% of the $90,337 weakest one. A flat fee rewards volume and lands hardest on the clubs least able to absorb it, which is the opposite of how a percentage royalty behaves.
Then there is the clause underneath. The franchisor reserves the right, on 30 days notice, to replace the fixed Monthly Fee with a percentage-based royalty of up to 8% of Gross Revenue, including retail, personal training, nutrition, and recovery revenue. Applied to the median center that moves royalty from $10,104 to $31,919. Applied to the top center it moves from $10,104 to $163,899. The right has not been exercised, and it is disclosed rather than hidden, but a ten-year model built on the flat structure should carry a second column showing the same club under 8%.
| Quartile | Centers | Median revenue | Average revenue |
|---|---|---|---|
| Fourth | 420 | $674,846 | $746,996 |
| Third | 421 | $456,382 | $461,057 |
| Second | 421 | $346,167 | $346,746 |
| First | 421 | $241,939 | $233,169 |
| All centers | 1,683 | $398,982 | $446,814 |
Averaged across all 1,683 centers, membership fees contribute $341,503, coaching $73,710, and pay-per-visit fees $31,976. Split by quartile, membership revenue between the top and bottom groups differs by a factor of 2.9, while coaching revenue differs by a factor of 6.9, from $146,601 down to $21,288. What separates a strong center from a weak one in this system has more to do with whether the owner sells training than with how many people badge in.
The average center carried 660 monthly members and the median 593, with the top quartile averaging 995 and the bottom 411. Dividing average revenue by average membership gives roughly $677 per member per year, about $56 a month, though that is a ratio of two averages rather than a figure any club reports.
The sample deserves a look before the numbers do. The 1,683 centers are those open the entire 12 months ended February 28, 2026 that used AF Coaching and reported coaching revenue to the franchisor. There were 2,269 franchised centers on that date, and 66 more closed permanently during the same period, one of them after less than 12 months of operation. So the table describes about three quarters of the system, filtered on a criterion that correlates with the revenue stream doing the most to separate the quartiles. Enrollment fees and vending income sit outside the figures entirely.
Section III of Item 19 does what the franchised tables cannot, which is show expenses. Eleven company-owned centers averaged $521,854 of revenue against $325,670 of operating expenses, leaving $196,183 of net operating income before manager salary, interest, taxes, depreciation, and amortization, a 37.59% margin. Take out a $46,563 manager salary and EBITDA lands at $149,620, or 28.67%.
The label carries as much weight as the margin. Those 11 centers sit in Illinois and Minnesota, they average $521,854 against a franchisee median of $398,982, and the expense lines are adjusted rather than actual. Local advertising was raised to what a franchisee would owe because the company centers spent less. Insurance is a flat $3,200 quoted by the insurer. Recovery and nutrition revenue was stripped out because most franchised centers do not sell it. The result is the most detailed cost stack in the document, describing stores the franchisor owns and staffs itself.
Item 20 counts 2,318 franchised centers at the start of 2023, 2,298 at the end of it, 2,290 at the end of 2024, and 2,271 at the end of 2025, against 11 company-owned centers. Three consecutive years of net decline in a system this large belongs on the call list rather than in a footnote. Ask franchisees who bought in the last three years whether the flat fee held and what the technology escalator has done to their monthly nut.
None of those questions can be asked about 24 Hour Fitness, because there is no franchisee to call and no document to check. Mastrov’s return is a real story. It changes nothing a prospective operator can underwrite, because outsiders were never party to the numbers.
Compare the fitness brands that fit a smaller budget. We read Items 5, 6, 7, and 19 of the filed document rather than the franchisor’s opportunity page.
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About this analysis The franchise data in this article is drawn from VetMyFranchise's structured analysis of 2,300+ Franchise Disclosure Documents filed with U.S. state regulators. See our data & methodology.
No. 24 Hour Fitness operates its clubs corporately and does not market a franchise opportunity, which means no Franchise Disclosure Document for the brand sits at any state registration office. There is no initial fee to quote, no Item 7 investment range, and no Item 19 sales table. Any page publishing a 24 Hour Fitness franchise cost is inventing the number.
LongRange Capital, which acquired the chain in January 2026 alongside Mark Mastrov, the founder of the company, who returned with the deal. The transaction was private, so it carried no obligation to publish unit economics, club-level revenue, or the terms of the purchase. A franchisor changing hands has to write the new ownership chain into Item 1 of its next disclosure document. A corporate chain owes that disclosure to nobody.
No, they are separate companies with similar-sounding promises. Anytime Fitness is franchised, and Item 1 of its 2026 FDD describes an affiliate-built access system that lets a member enter any Anytime Fitness center 24 hours a day with reciprocal benefits between centers. The round-the-clock model that the 24 Hour Fitness name suggests is contractually the franchised brand's, which is why the two get confused in search.
The 2026 FDD estimates $539,329 to $905,482 for a 4,000 to 7,000 square foot center on a vanilla shell lease. That includes a $42,500 initial franchise fee, $170,280 to $417,300 of leasehold improvements, $139,873 to $157,936 of fitness equipment, a $37,857 to $45,462 technology package bought from affiliate ProVision, and $47,394 to $49,194 of additional funds covering three months. Initial fees actually collected in 2025 ranged from $22,500 to $42,500 depending on veteran status, existing-franchisee status, and multi-unit commitments.
The 2026 Item 19 reports a $398,982 median and a $446,814 average across 1,683 franchised centers for the 12 months ended February 28, 2026. The quartile medians run $674,846, $456,382, $346,167, and $241,939 from top to bottom. The strongest center did $2,048,737 and the weakest did $90,337. The figures cover membership, coaching, and pay-per-visit revenue only, and exclude one-time enrollment fees and vending income.
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