2nd Family Franchise Review 2026: Ratings & Verdict

Product details

Contents

Key facts


The Verdict

Quick Verdict · who it fits

2nd Family fits first-time franchise buyers looking for an emerging senior care concept.

✓ Strengths

Key FDD Facts

The numbers a buyer needs first — straight from the filing.

Initial investment (Item 7)

$120K - $218K

Franchise fee (Item 5)

$60K

Royalty (Item 6)

5.5% + 1–2% ad

Item 19 median rev

$1.58M population not disclosed in this filing

System size (Item 20)

24 +19

Years in business

9+ yrs

Model 2nd Family's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.

Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.

Item 19 revenue distribution

Where units actually land — not just the headline average.

P25

$494k

Median

$1.58M

P75

$2.79M

▪ n = 5 units · fiscal year 2025 · Source: 2026 FDD Item 19

What you'd pay the franchisor

Drag to your projected annual sales. Royalty 5.5% + ad fund 1–2% on gross sales.

PROJECTED ANNUAL SALES$1,580,000

$100k$2.9M

Royalty (5.5%)

Ad fund (1–2%)

Total / year

▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration

Executive Summary

Free AI summary — the first read on the filing.

Key Numbers

25

Total units open

19 franchised units

Units opened last year

opened in 2025

0

Units closed last year

+19 units in 2025

Net unit growth

AI Due Diligence Findings PREMIUM

What our analysis flagged across the 2026 filing.

5

Risks to review

3

Strengths identified

5

Questions to ask

Industry Benchmarks

How 2nd Family ranks against 118 Senior Care peers we've analyzed.

Initial investment

49th pct · of 118 peers

Franchise fee

81st pct · of 118 peers

System size

38th pct · of 118 peers

Senior Care industry averages

Avg investment

$198K - $428K

Avg franchise fee

$53K

Avg system size

169

Franchises analyzed

118

How 2nd Family stacks up

Closest concepts by category and investment.

Brand Item 19 Fee Investment Royalty Units
2nd Family Disclosed $60K $120K - $218K 5.5% 24
BrightstarSimilar price Disclosed $50K $103K - $220K 5.25–6.25% 396
Health MartBiggest system None 3,907
Clear Lakes DentalTop-rated in category Disclosed $62K $554K - $1.9M 7% 8

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Frequently Asked Questions

How much does a 2nd Family franchise cost?

2nd Family requires a $60,000 initial franchise fee and a total initial investment range of $119,825–$217,500, per the most recent FDD on file.

Who owns 2nd Family?

2nd Family franchises are sold by 2nd Family Franchising, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.

Does 2nd Family disclose financial performance (Item 19)?

Yes. 2nd Family discloses Item 19 financial performance representations with reported revenue around $1,583,533. See the financials sub-page for the full distribution.

What ongoing fees does 2nd Family charge?

Franchisees pay a royalty of 5.5% of Gross Revenue and an advertising fund contribution of 1.0% to 2.0% on gross sales as defined in Item 6 of the FDD.

How many 2nd Family locations are there?

As of their 2026 FDD, 2nd Family has 24 total locations, with 19 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.

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