Quick Verdict · who it fits
Dairy Queen fits first-time franchise buyers looking for a mature food & beverage concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$1.5M - $2.6M
Franchise fee (Item 5)
$45K
Royalty (Item 6)
4% + 5–6% ad
Item 19 median rev
$1.41M new freestanding franchisee-run Grill and Chill opened 2015-2024
System size (Item 20)
1,983 +38
Years in business
64+ yrs
Company-owned units
2
Model Dairy Queen's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 4% + ad fund 5–6% on gross sales.
PROJECTED ANNUAL SALES$1,410,000
$100k$2.6M
Royalty (4%)
—
Ad fund (5–6%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
1,983 DQ Grill & Chill® franchised units
Total units open
14 net new units
Units opened last year
1,969 at start of 2025; 1,983 at end
24 terminations + 1 reacquisition
Units closed/terminated last year
net 38 units closed/non-renewed activities
+14 uni
Net unit growth
What our analysis flagged across the 2026 filing.
4
Risks to review
3
Strengths identified
4
Questions to ask
How Dairy Queen ranks against 753 Food & Beverage peers we've analyzed.
Initial investment
94th pct · of 753 peers
Franchise fee
75th pct · of 753 peers
System size
96th pct · of 753 peers
Food & Beverage industry averages
Avg investment
$589K - $1.4M
Avg franchise fee
$37K
Avg system size
261
Franchises analyzed
753
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Dairy Queen | Disclosed | $45K | $1.5M - $2.6M | 4% | 1,983 |
| Lee'sSimilar price | Disclosed | $35K | $1.3M - $2.6M | 5% | 92 |
| Doctor's AssociatesBiggest system | None | $15K | $227K - $630K | 8% | 18,773 |
| Vintage Hospitality GroupTop-rated in category | Disclosed | $50K | $3.5M - $6.4M | 5.5% | 33 |
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Free explainers to go deeper before you sign.
Brand Analysis
Chipotle reported 4,186 company-operated restaurants and 15 international licensed restaurants as of June 30, 2026. None are franchised, there is no FDD, and there is nothing to apply for. Qdoba is the franchised version of the same order line, and its 12/25 FDD puts a traditional restaurant at $548,100 to $1,294,000.
Brand Analysis
Cracker Barrel Old Country Store, Inc. reported 656 company-operated stores in 43 states as of January 30, 2026, and the brand has never sold a franchise. Huddle House and Another Broken Egg cover the same daypart with filed FDDs, at $555,375 to $1,715,275 and $792,500 to $1,804,000.
Brand Analysis
The Häagen-Dazs Shoppe Company franchises the ice cream shops on a $30,000 fee and a 4% royalty, with a 2026 Item 7 range of $213,329 to $591,579. The trademark belongs to a different company, and the ice cream you are required to buy comes from a third.
Dairy Queen requires a $45,000 initial franchise fee and a total initial investment range of $1,510,100–$2,550,100, per the most recent FDD on file.
Dairy Queen is franchised by American Dairy Queen Corporation, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
Yes. Dairy Queen discloses Item 19 financial performance representations with reported revenue around $1,413,799. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 4% and an advertising fund contribution of 5.0% to 6.0% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Dairy Queen has 1,983 total locations, with 38 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt