Quick Verdict · who it fits
Better Homes & Gardens Real Estate fits first-time franchise buyers looking for a mid-scale real estate concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$34K - $269K
Franchise fee (Item 5)
$25K
Royalty (Item 6)
5% + 0.5–1% ad
System size (Item 20)
362 +35
Years in business
18+ yrs
Model Better Homes & Gardens Real Estate's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 5% + ad fund 0.5–1% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (5%)
—
Ad fund (0.5–1%)
—
Total / year
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▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
362
Total units open
35
Units opened last year
28
Units closed last year
-6
Net unit growth
decline
What our analysis flagged across the 2026 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
How Better Homes & Gardens Real Estate ranks against 80 Real Estate peers we've analyzed.
Initial investment
26th pct · of 80 peers
Franchise fee
37th pct · of 80 peers
System size
75th pct · of 80 peers
Real Estate industry averages
Avg investment
$145K - $361K
Avg franchise fee
$32K
Avg system size
276
Franchises analyzed
80
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Better Homes & Gardens Real Estate | None | $25K | $34K - $269K | 5% | 362 |
| JparSimilar price | None | $10K | $27K - $267K | — | 39 |
| Re MaxBiggest system | None | $35K | $50K - $337K | — | 2,994 |
| ItripTop-rated in category | Disclosed | $10K | $119K - $153K | 4–6.1% | 105 |
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Free explainers to go deeper before you sign.
Better Homes & Gardens Real Estate requires a $25,000 initial franchise fee and a total initial investment range of $33,970–$269,300, per the most recent FDD on file.
Better Homes & Gardens Real Estate franchises are sold by BETTER HOMES & GARDENS REAL ESTATE LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.
No. Better Homes & Gardens Real Estate does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
Franchisees pay a royalty of 5% and an advertising fund contribution of 0.5% to 1.0% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Better Homes & Gardens Real Estate has 362 total locations, with 35 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt