Quick Verdict · who it fits
Drybar fits first-time franchise buyers looking for a mid-scale wellness concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$391K - $1.1M
Franchise fee (Item 5)
$50K
Royalty (Item 6)
7% + 2–4% ad
Item 19 median rev
$754k all franchised Shops that were open as of January 1, 2025, an…
System size (Item 20)
198 +22
Years in business
5+ yrs
Model Drybar's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 7% + ad fund 2–4% on gross sales.
PROJECTED ANNUAL SALES$750,000
$100k$2M
Royalty (7%)
—
Ad fund (2–4%)
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Total / year
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▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
198
Total units open
U.S. only, as of December 31, 2025
22
Units opened last year
opened in 2025
5
Units closed last year
ceased operations in 2025
17 units
Net unit growth
2024 to 2025
What our analysis flagged across the 2026 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
How Drybar ranks against 89 Health & Beauty peers we've analyzed.
Initial investment
65th pct · of 89 peers
Franchise fee
54th pct · of 89 peers
System size
76th pct · of 89 peers
Health & Beauty industry averages
Avg investment
$374K - $727K
Avg franchise fee
$48K
Avg system size
268
Franchises analyzed
89
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Drybar | Disclosed | $50K | $391K - $1.1M | 7% | 198 |
| Elements Therapeutic MassageSimilar price | Disclosed | $40K | $567K - $1.1M | 6% | 239 |
| Great ClipsBiggest system | Disclosed | $20K | $188K - $420K | 6% | 4,441 |
| MiniluxeTop-rated in category | Disclosed | $50K | $558K - $990K | 6% | 2 |
Not sure Drybar is the one?
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Free explainers to go deeper before you sign.
Drybar requires a $50,000 initial franchise fee and a total initial investment range of $391,229–$1,096,999, per the most recent FDD on file.
Drybar is franchised by DB Franchise, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
Yes. Drybar discloses Item 19 financial performance representations with reported revenue around $753,506. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 7% of Gross Receipts and an advertising fund contribution of 2.0% to 4.0% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Drybar has 198 total locations, with 22 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt