Quick Verdict · who it fits
Destination Athlete, LLC fits owner-operators looking for a mid-scale retail concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$28K - $120K
Franchise fee (Item 5)
$20K
Royalty (Item 6)
5% + 2% ad
System size (Item 20)
280 +21
Years in business
18+ yrs
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 5% + ad fund 2% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (5%)
—
Ad fund (2%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
How Destination Athlete ranks against 114 Retail peers we've analyzed.
Initial investment
6th pct · of 114 peers
Franchise fee
18th pct · of 114 peers
System size
83rd pct · of 114 peers
Retail industry averages
Avg investment
$255K - $735K
Avg franchise fee
$37K
Avg system size
242
Franchises analyzed
114
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Destination Athlete | None | $20K | $28K - $120K | 5% | 280 |
| B & P BurkeSimilar price | Disclosed | $50K | $72K - $120K | 6.5% | 65 |
| 7-ElevenBiggest system | Disclosed | — | $163K - $1.7M | 45–56% | 7,229 |
| Byrider Franchising PartnersTop-rated in category | Disclosed | $60K | $947K - $1.6M | 1–2.5% | 81 |
Free explainers to go deeper before you sign.
Destination Athlete, LLC requires a $20,000 initial franchise fee and a total initial investment range of $28,300–$120,110, per the most recent FDD on file.
No. Destination Athlete, LLC does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
Franchisees pay a royalty of 5% and an advertising fund contribution of 2% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Destination Athlete, LLC has 280 total locations, with 21 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
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