Quick Verdict · who it fits
Destination Athlete fits owner-operators looking for a mid-scale retail concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$28K - $120K
Franchise fee (Item 5)
$20K
Royalty (Item 6)
5% + 2% ad
System size (Item 20)
280 +21
Years in business
18+ yrs
Model Destination Athlete's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 5% + ad fund 2% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (5%)
—
Ad fund (2%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
How Destination Athlete ranks against 119 Retail peers we've analyzed.
Initial investment
6th pct · of 119 peers
Franchise fee
17th pct · of 119 peers
System size
83rd pct · of 119 peers
Retail industry averages
Avg investment
$246K - $701K
Avg franchise fee
$37K
Avg system size
238
Franchises analyzed
119
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Destination Athlete | None | $20K | $28K - $120K | 5% | 280 |
| B & P BurkeSimilar price | Disclosed | $50K | $72K - $120K | 6.5% | 65 |
| 7-ElevenBiggest system | Disclosed | — | $163K - $1.7M | 45–56% | 7,274 |
| Byrider Franchising PartnersTop-rated in category | Disclosed | $60K | $947K - $1.6M | 1–2.5% | 81 |
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Free explainers to go deeper before you sign.
Brand Analysis
The '$0 franchise fee' is the bottom of a range, not the fee. 7-Eleven's 2026 FDD prices the Franchise Fee at $0 to $1,100,000 per store, and the ongoing 7-Eleven Charge is not just a royalty: Item 6 says it is also your lease of the store and equipment. Here is the full cost stack, line by line.
Brand Analysis
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Destination Athlete requires a $20,000 initial franchise fee and a total initial investment range of $28,300–$120,110, per the most recent FDD on file.
Destination Athlete franchises are sold by Destination Athlete, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.
No. Destination Athlete does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
Franchisees pay a royalty of 5% and an advertising fund contribution of 2% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Destination Athlete has 280 total locations, with 21 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt