Quick Verdict · who it fits
Fleet Feet fits first-time franchise buyers looking for a mid-scale retail concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$352K - $652K
Franchise fee (Item 5)
$45K
Royalty (Item 6)
4% + 0.25% ad
Item 19 median rev
$1.06M population not disclosed in this filing
System size (Item 20)
197 +12
Years in business
14+ yrs
Model Fleet Feet's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 4% + ad fund 0.25% on gross sales.
PROJECTED ANNUAL SALES$1,060,000
$100k$2M
Royalty (4%)
—
Ad fund (0.25%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
283
Total units open
197 franchised, 86 company-owned as of December 31, 2025
17 franchised, 3 company-owned
Units opened last year
2025
6 franchised ceased operations; 1 company-owned closed
Units closed last year
2025
8 total units
Net unit growth
2025
What our analysis flagged across the 2026 filing.
4
Risks to review
4
Strengths identified
3
Questions to ask
How Fleet Feet ranks against 118 Retail peers we've analyzed.
Initial investment
85th pct · of 118 peers
Franchise fee
60th pct · of 118 peers
System size
76th pct · of 118 peers
Retail industry averages
Avg investment
$247K - $707K
Avg franchise fee
$37K
Avg system size
238
Franchises analyzed
118
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Fleet Feet | Disclosed | $45K | $352K - $652K | 4% | 197 |
| GulfSimilar price | Disclosed | $25K | $148K - $652K | 3–5.5% | 0 |
| 7-ElevenBiggest system | Disclosed | — | $163K - $1.7M | 45–56% | 7,229 |
| Byrider Franchising PartnersTop-rated in category | Disclosed | $60K | $947K - $1.6M | 1–2.5% | 81 |
Not sure Fleet Feet is the one?
Answer five questions and get matched against 2,000+ analyzed FDDs — including every Retail brand we cover. Free, no account needed.
Free explainers to go deeper before you sign.
Brand Analysis
The '$0 franchise fee' is the bottom of a range, not the fee. 7-Eleven's 2026 FDD prices the Franchise Fee at $0 to $1,100,000 per store, and the ongoing 7-Eleven Charge is not just a royalty: Item 6 says it is also your lease of the store and equipment. Here is the full cost stack, line by line.
Brand Analysis
Ace Hardware Corporation is a retailer-owned cooperative, not a conventional franchisor. It counted 5,250 cooperative locations in the United States at the end of 2025, members buy stock rather than paying a royalty, and some states still deem those member-owned stores franchises.
Investment Guide
Laundromats are the most-Googled passive-income business, and 2026 is a strong moment for the category. Here's an honest breakdown of what laundromat franchises actually cost, how profitable they are, and which brands deserve a serious look.
Fleet Feet requires a $45,000 initial franchise fee and a total initial investment range of $352,000–$651,500, per the most recent FDD on file.
Fleet Feet is franchised by Fleet Feet, Incorporated, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
Yes. Fleet Feet discloses Item 19 financial performance representations with reported revenue around $1,056,898. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 4% of Gross Sales and an advertising fund contribution of 0.25% of Gross Sales on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Fleet Feet has 197 total locations, with 12 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt