Goosehead Insurance Agency Franchise Review & Verdict (2026)

Product details

Contents

Key facts


The Verdict

Quick Verdict · who it fits

Goosehead Insurance Agency, LLC fits first-time franchise buyers looking for a mature financial services concept.

✓ Strengths

⚠ Risks to review

Key FDD Facts

The numbers a buyer needs first — straight from the filing.

Initial investment (Item 7)

$66K - $112K

Franchise fee (Item 5)

$50K

Royalty (Item 6)

20–50% + 2% ad

Item 19 median rev

$249k

System size (Item 20)

1,009 +121

Years in business

18+ yrs

Company-owned units

13

Item 3 litigation

5 suits

Buyer qualifications

Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.

Item 19 revenue distribution

Where units actually land — not just the headline average.

P25

$100k

Median

$249k

P75

$672k

▪ n = 1,427 units · franchise producers representing franchised businesses · January 1, 2023 to December 31, 2025 · Source: 2026 FDD Item 19

What you'd pay the franchisor

Drag to your projected annual sales. Royalty 20–50% + ad fund 2% on gross sales.

PROJECTED ANNUAL SALES$250,000

$100k$2M

Royalty (20–50%)

Ad fund (2%)

Total / year

▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration

Executive Summary

Free AI summary — the first read on the filing.

Key Numbers

1,022

Total units open

121

Units opened last year

51

Units closed last year

70 units

Net unit growth

net decrease from 1,115 at end of 2024 to 1,022 at end of 2025

AI Due Diligence Findings PREMIUM

What our analysis flagged across the 2026 filing.

5

Risks to review

3

Strengths identified

4

Questions to ask

Industry Benchmarks

How Goosehead Insurance Agency ranks against 29 Financial Services peers we've analyzed.

Initial investment

62nd pct · of 29 peers

Franchise fee

72nd pct · of 29 peers

System size

82nd pct · of 29 peers

Financial Services industry averages

Avg investment

$58K - $182K

Avg franchise fee

$37K

Avg system size

458

Franchises analyzed

29

How Goosehead Insurance Agency stacks up

Closest concepts by category and investment.

Brand Item 19 Fee Investment Royalty Units
Goosehead Insurance Agency Disclosed $50K $66K - $112K 20–50% 1,009
Selectquote Local Insurance ServicesSimilar price Disclosed $55K $74K - $114K 20–30% 0
Ameriprise Financial ServicesBiggest system Disclosed $2K $10K - $138K 72–91% 3,738
Brightway InsuranceTop-rated in category Disclosed $25K $43K - $187K 351

Compare side-by-side ↗

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Investment Guide

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Investment Guide

How Long Does It Take for a Franchise to Become Profitable?

Most franchises take 12-24 months to reach profitability, but that number hides massive variation by industry, investment level, and market conditions. Here's how to estimate your actual timeline and plan your financial runway.

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Financial Analysis

Item 19 Shows Revenue, Not Profit: Build a Pro-Forma

Item 19 hands you an average revenue number and stops there. Here's the step-by-step way to haircut that top-line, layer in COGS, labor, occupancy, the fee stack, and debt service, and land on the profit you'd actually take home.

Learn more →

Get franchise information FREE

Frequently Asked Questions

How much does a Goosehead Insurance Agency, LLC franchise cost?

Goosehead Insurance Agency, LLC requires a $50,000 initial franchise fee and a total initial investment range of $66,000–$111,500, per the most recent FDD on file.

Does Goosehead Insurance Agency, LLC disclose financial performance (Item 19)?

Yes. Goosehead Insurance Agency, LLC discloses Item 19 financial performance representations with reported revenue around $248,707. See the financials sub-page for the full distribution.

What ongoing fees does Goosehead Insurance Agency, LLC charge?

Franchisees pay a royalty of 20% of Gross Revenues on initial term; 50% on renewal term and an advertising fund contribution of Up to 2% of Gross Revenues on gross sales as defined in Item 6 of the FDD.

How many Goosehead Insurance Agency, LLC locations are there?

As of their 2026 FDD, Goosehead Insurance Agency, LLC has 1,009 total locations, with 121 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.

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