Quick Verdict · who it fits
The Dog Wizard fits first-time franchise buyers looking for a mid-scale pet services concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$116K - $196K
Franchise fee (Item 5)
$60K
Royalty (Item 6)
8% + 2% ad
System size (Item 20)
96 +43
Agreement term
10 yrs
Years in business
7+ yrs
Training (Item 11)
42 days
Company-owned units
1
Item 3 litigation
None disclosed
Model The Dog Wizard's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
•No exclusive territory✓Semi-absentee eligible✓No bankruptcy disclosed✓No Item 3 litigation
Data extracted from the 2025 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 8% + ad fund 2% on gross sales.
PROJECTED ANNUAL SALES$100,000
$100k$2M
Royalty (8%)
—
Ad fund (2%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
96 franchised outlets
Total units open
43 franchised outlets opened in 2024
Units opened last year
12 franchised outlets ceased operations in 2024
Units closed last year
+30 franchised units in 2024
Net unit growth
What our analysis flagged across the 2025 filing.
5
Risks to review
3
Strengths identified
4
Questions to ask
How The Dog Wizard ranks against 54 Pet Services peers we've analyzed.
Initial investment
35th pct · of 54 peers
Franchise fee
84th pct · of 54 peers
System size
69th pct · of 54 peers
Pet Services industry averages
Avg investment
$283K - $610K
Avg franchise fee
$47K
Avg system size
72
Franchises analyzed
54
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| The Dog Wizard | Disclosed | $60K | $116K - $196K | 8% | 96 |
| Happie Doggie, Llc (unit)Similar price | Disclosed | $45K | $83K - $205K | 8% | 5 |
| Psp Franchise OperationsBiggest system | Disclosed | $50K | $541K - $2.0M | 2–3% | 502 |
| PetlandTop-rated in category | Disclosed | $50K | $316K - $1.1M | 2.25–4.5% | 69 |
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Free explainers to go deeper before you sign.
Brand Analysis
Your competitor's fee stack, unit economics, churn, and balance sheet are all sitting in a public document that updates every spring. A competitive analysis workflow for franchise development teams, item by item.
Brand Analysis
K-9 Franchising has 37 units, an Item 19 sample of just 17, and an investment range of $1,500 to $3.95M. The 2026 verdict depends entirely on which model — mobile or facility — the buyer chooses.
Brand Analysis
Petco does not franchise, and it never has. Two sponsors control the company behind the WOOF ticker. The franchised version of the store you searched for is Pet Supplies Plus, and its 2025 Item 19 reports a $2,496,071 median across 347 stores.
The Dog Wizard requires a $60,000 initial franchise fee and a total initial investment range of $116,400–$195,750, per the most recent FDD on file.
The Dog Wizard is franchised by ITK9 Franchise, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
Yes. The Dog Wizard discloses Item 19 financial performance representations in its FDD. See the financials sub-page for the disclosed figures.
Franchisees pay a royalty of 8% and an advertising fund contribution of 2% of Gross Revenues on gross sales as defined in Item 6 of the FDD.
As of their 2025 FDD, The Dog Wizard has 96 total locations, with 43 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
Yes. The Dog Wizard's most recent FDD documents approximately 42 days of initial training, typically split between classroom and on-site components. See Item 11 of the FDD for the full training and support schedule.
No. The Dog Wizard does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.
Per the FDD, The Dog Wizard discloses an initial agreement term of 10 years. Review Items 10 and 17 for the full renewal and termination provisions.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt