Quick Verdict · who it fits
Marco's Pizza fits first-time franchise buyers looking for a mature food & beverage concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$286K - $811K
Franchise fee (Item 5)
$25K
Royalty (Item 6)
5.5% + 4% ad
Item 19 median rev
$832k franchised stores, open 52 weeks
System size (Item 20)
1,139 +53
Agreement term
10 yrs
Years in business
9+ yrs
Company-owned units
45
Item 3 litigation
None disclosed
Model Marco's Pizza's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
•No exclusive territory•Owner-operator required✓No bankruptcy disclosed✓No Item 3 litigation
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Where units actually land — not just the headline average.
P25
$290k
Median
$832k
P75
$1.29M
▪ n = 997 units · franchised stores, open 52 weeks · fiscal year ending December 28, 2025 · Source: 2026 FDD Item 19
Drag to your projected annual sales. Royalty 5.5% + ad fund 4% on gross sales.
PROJECTED ANNUAL SALES$830,000
$100k$2M
Royalty (5.5%)
—
Ad fund (4%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
1,139 franchised units
Total units open
plus 45 company-owned = 1,184 systemwide
53 franchised units opened in fiscal 2025
Units opened last year
27
Units closed last year
9 terminated + 14 ceased operations – other reasons + 5 non-renewals
26 units (53
Net unit growth
What our analysis flagged across the 2026 filing.
4
Risks to review
3
Strengths identified
5
Questions to ask
How Marco's Pizza ranks against 811 Food & Beverage peers we've analyzed.
Initial investment
38th pct · of 811 peers
Franchise fee
10th pct · of 811 peers
System size
95th pct · of 811 peers
Food & Beverage industry averages
Avg investment
$528K - $1.3M
Avg franchise fee
$38K
Avg system size
235
Franchises analyzed
811
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Marco's Pizza | Disclosed | $25K | $286K - $811K | 5.5% | 1,139 |
| Country WafflesSimilar price | None | $35K | $312K - $809K | 5% | 16 |
| Doctor's AssociatesBiggest system | None | $15K | $227K - $630K | 8% | 18,773 |
| Vintage Hospitality GroupTop-rated in category | Disclosed | $50K | $3.5M - $6.4M | 5.5% | 33 |
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Free explainers to go deeper before you sign.
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Brand Analysis
Cracker Barrel Old Country Store, Inc. reported 656 company-operated stores in 43 states as of January 30, 2026, and the brand has never sold a franchise. Huddle House and Another Broken Egg cover the same daypart with filed FDDs, at $555,375 to $1,715,275 and $792,500 to $1,804,000.
Marco's Pizza requires a $25,000 initial franchise fee and a total initial investment range of $286,477–$811,186, per the most recent FDD on file.
Marco's Pizza is franchised by Marco's Franchising, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
Yes. Marco's Pizza discloses Item 19 financial performance representations with reported revenue around $832,403. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 5.5% and an advertising fund contribution of 4% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Marco's Pizza has 1,139 total locations, with 53 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
No. Marco's Pizza does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.
Per the FDD, Marco's Pizza discloses an initial agreement term of 10 years, a renewal fee of $6,250. Review Items 10 and 17 for the full renewal and termination provisions.
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