Quick Verdict · who it fits
Mrs. Fields fits first-time franchise buyers looking for a mid-scale food & beverage concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$310K - $494K
Franchise fee (Item 5)
$35K
Royalty (Item 6)
6% + 3% ad
Item 19 median rev
$327k all franchised units (Stores and Kiosks)
System size (Item 20)
98 +5
Agreement term
10 yrs
Years in business
22+ yrs
Item 3 litigation
None disclosed
Model Mrs. Fields's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
•No exclusive territory✓Semi-absentee eligible✓No bankruptcy disclosed✓No Item 3 litigation
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Where units actually land — not just the headline average.
P25
$174k
Median
$327k
P75
$638k
▪ n = 67 units · all franchised units (Stores and Kiosks) · calendar year 2025 · Source: 2026 FDD Item 19
Drag to your projected annual sales. Royalty 6% + ad fund 3% on gross sales.
PROJECTED ANNUAL SALES$330,000
$100k$2M
Royalty (6%)
—
Ad fund (3%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
113
Total units open
5
Units opened last year
13
Units closed last year
-8
Net unit growth
What our analysis flagged across the 2026 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
How Mrs. Fields ranks against 811 Food & Beverage peers we've analyzed.
Initial investment
42nd pct · of 811 peers
Franchise fee
35th pct · of 811 peers
System size
76th pct · of 811 peers
Food & Beverage industry averages
Avg investment
$528K - $1.3M
Avg franchise fee
$38K
Avg system size
235
Franchises analyzed
811
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Mrs. Fields | Disclosed | $35K | $310K - $494K | 6% | 98 |
| Pure GreenSimilar price | Disclosed | $40K | $177K - $494K | 6% | 61 |
| Doctor's AssociatesBiggest system | None | $15K | $227K - $630K | 8% | 18,773 |
| Vintage Hospitality GroupTop-rated in category | Disclosed | $50K | $3.5M - $6.4M | 5.5% | 33 |
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Free explainers to go deeper before you sign.
Brand Analysis
The 2026 Cinnabon Franchisor SPV LLC disclosure puts a Full Bakery at $196,250 to $715,100 with a $35,500 fee, and reports a $600,536 median across 189 enclosed mall bakeries.
Brand Analysis
Chipotle reported 4,186 company-operated restaurants and 15 international licensed restaurants as of June 30, 2026. None are franchised, there is no FDD, and there is nothing to apply for. Qdoba is the franchised version of the same order line, and its 12/25 FDD puts a traditional restaurant at $548,100 to $1,294,000.
Brand Analysis
Cracker Barrel Old Country Store, Inc. reported 656 company-operated stores in 43 states as of January 30, 2026, and the brand has never sold a franchise. Huddle House and Another Broken Egg cover the same daypart with filed FDDs, at $555,375 to $1,715,275 and $792,500 to $1,804,000.
Mrs. Fields requires a $35,000 initial franchise fee and a total initial investment range of $309,500–$493,850, per the most recent FDD on file.
Mrs. Fields franchises are sold by Mrs. Fields Franchising, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.
Yes. Mrs. Fields discloses Item 19 financial performance representations with reported revenue around $326,760. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 6% of Gross Revenue and an advertising fund contribution of 3% of Gross Revenue on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Mrs. Fields has 98 total locations, with 5 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
No. Mrs. Fields does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.
Per the FDD, Mrs. Fields discloses an initial agreement term of 10 years. Review Items 10 and 17 for the full renewal and termination provisions.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt