Quick Verdict · who it fits
Mrs. Fields fits first-time franchise buyers looking for an emerging food & beverage concept.
The numbers a buyer needs first — straight from the filing.
Franchise fee (Item 5)
$35K
Item 19 median rev
$332k inline stores only
Agreement term
10 yrs
Years in business
22+ yrs
Item 3 litigation
None disclosed
Model Mrs. Fields's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
•No exclusive territory✓Semi-absentee eligible✓No bankruptcy disclosed✓No Item 3 litigation
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Where units actually land — not just the headline average.
P25
$181k
Median
$332k
P75
$647k
▪ n = 69 units · inline stores only · Source: 2026 FDD Item 19
Free AI summary — the first read on the filing.
113
Total units open
5
Units opened last year
13
Units closed last year
-8
Net unit growth
What our analysis flagged across the 2026 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Mrs. Fields | Disclosed | $35K | — | — | — |
| Avotoasty Franchising Llc - Org-534375Similar price | None | — | — | — | — |
| Doctor's AssociatesBiggest system | None | $15K | $227K - $630K | 8% | 18,773 |
| Vintage Hospitality GroupTop-rated in category | Disclosed | $50K | $3.5M - $6.4M | 5.5% | 33 |
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Free explainers to go deeper before you sign.
Brand Analysis
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Brand Analysis
Cracker Barrel Old Country Store, Inc. reported 656 company-operated stores in 43 states as of January 30, 2026, and the brand has never sold a franchise. Huddle House and Another Broken Egg cover the same daypart with filed FDDs, at $555,375 to $1,715,275 and $792,500 to $1,804,000.
Brand Analysis
The Häagen-Dazs Shoppe Company franchises the ice cream shops on a $30,000 fee and a 4% royalty, with a 2026 Item 7 range of $213,329 to $591,579. The trademark belongs to a different company, and the ice cream you are required to buy comes from a third.
Mrs. Fields requires a $35,000 initial franchise fee, per the most recent FDD on file.
Mrs. Fields franchises are sold by Mrs. Fields Franchising, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.
No. Mrs. Fields does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
Franchisees pay an advertising fund contribution of 3% on gross sales as defined in Item 6 of the FDD.
No. Mrs. Fields does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.
Per the FDD, Mrs. Fields discloses an initial agreement term of 10 years. Review Items 10 and 17 for the full renewal and termination provisions.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt