Quick Verdict · who it fits
Planet Fitness fits first-time franchise buyers looking for a mature fitness concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$1.3M - $5.4M
Franchise fee (Item 5)
$40K
Royalty (Item 6)
7% + 2% ad
Item 19 median rev
$1.86M franchised clubs, Middle Third, open entire 12-month period e…
System size (Item 20)
2,432 +141
Agreement term
12 yrs
Years in business
8+ yrs
Company-owned units
270
Item 3 litigation
5 suits
Model Planet Fitness's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
✓Financing available•No exclusive territory•Owner-operator required✓No bankruptcy disclosed•5 Item 3 cases
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Where units actually land — not just the headline average.
P25
$1.6M
Median
$1.86M
P75
$2.17M
▪ n = 2,291 units · franchised clubs, Middle Third, open entire 12-month period ended December 31, 2025 · fiscal year ended December 31, 2025 · Source: 2026 FDD Item 19
Drag to your projected annual sales. Royalty 7% + ad fund 2% on gross sales.
PROJECTED ANNUAL SALES$1,860,000
$100k$3.4M
Royalty (7%)
—
Ad fund (2%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
2,568
Total units open
113
Units opened last year
2
Units closed last year
113
Net unit growth
What our analysis flagged across the 2026 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
How Planet Fitness ranks against 162 Fitness & Wellness peers we've analyzed.
Initial investment
95th pct · of 162 peers
Franchise fee
22nd pct · of 162 peers
System size
98th pct · of 162 peers
Fitness & Wellness industry averages
Avg investment
$437K - $1.0M
Avg franchise fee
$48K
Avg system size
150
Franchises analyzed
162
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Planet Fitness | Disclosed | $40K | $1.3M - $5.4M | 7% | 2,432 |
| CrunchSimilar price | Disclosed | $35K | $2.1M - $5.4M | 5% | 481 |
| JazzerciseBiggest system | Disclosed | $1K | $2K - $3K | 20% | 5,092 |
| Next HealthTop-rated in category | Disclosed | $80K | $1.7M - $2.3M | 9% | 5 |
Not sure Planet Fitness is the one?
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Free explainers to go deeper before you sign.
Brand Analysis
The 2026 FDD prices an Anytime Fitness franchise at $539,329 to $905,482 and charges a flat $842 monthly royalty, not a percentage. Every Item 7 line item, the four revenue quartiles, and the fee clause most cost pages have never read.
Brand Analysis
Club Pilates' 2026 FDD shows total investment of $403K to $1.0M, a $65K franchise fee, and an 8% royalty. As the largest reformer-Pilates franchise system in the U.S., the brand has proven unit economics — and is also subject to the Xponential parent-company risk that affects every Xponential brand. Here's the math.
Brand Analysis
Crunch Fitness' 2026 FDD shows an investment range of $2.15M to $5.37M, a low-tier $35K franchise fee, and a 5% royalty. The wide range reflects two very different gym formats — Standard and Signature. Here's how to read the math and which buyer profile fits.
Planet Fitness requires a $40,000 initial franchise fee and a total initial investment range of $1,282,500–$5,386,000, per the most recent FDD on file.
Planet Fitness franchises are sold by Planet Fitness Franchising LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.
Yes. Planet Fitness discloses Item 19 financial performance representations with reported revenue around $1,863,300. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 7% of total gross monthly and annual membership fees and an advertising fund contribution of 2% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Planet Fitness has 2,432 total locations, with 141 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
No. Planet Fitness does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.
Per the FDD, Planet Fitness discloses an initial agreement term of 12 years, a renewal fee of $20,000, a transfer fee of $10,000. Review Items 10 and 17 for the full renewal and termination provisions.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt