Quick Verdict · who it fits
Rhea Lana's fits owner-operators looking for a mid-scale retail concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$44K - $71K
Franchise fee (Item 5)
$22K
Royalty (Item 6)
2%
System size (Item 20)
119 +114
Years in business
15+ yrs
Model Rhea Lana's's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 2% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (2%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
How Rhea Lana's ranks against 119 Retail peers we've analyzed.
Initial investment
10th pct · of 119 peers
Franchise fee
23rd pct · of 119 peers
System size
63rd pct · of 119 peers
Retail industry averages
Avg investment
$246K - $701K
Avg franchise fee
$37K
Avg system size
238
Franchises analyzed
119
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Rhea Lana's | Disclosed | $22K | $44K - $71K | 2% | 119 |
| Abbey CarpetSimilar price | None | $10K | $23K - $62K | — | 405 |
| 7-ElevenBiggest system | Disclosed | — | $163K - $1.7M | 45–56% | 7,274 |
| Byrider Franchising PartnersTop-rated in category | Disclosed | $60K | $947K - $1.6M | 1–2.5% | 81 |
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Free explainers to go deeper before you sign.
Brand Analysis
The '$0 franchise fee' is the bottom of a range, not the fee. 7-Eleven's 2026 FDD prices the Franchise Fee at $0 to $1,100,000 per store, and the ongoing 7-Eleven Charge is not just a royalty: Item 6 says it is also your lease of the store and equipment. Here is the full cost stack, line by line.
Brand Analysis
Ace Hardware Corporation is a retailer-owned cooperative, not a conventional franchisor. It counted 5,250 cooperative locations in the United States at the end of 2025, members buy stock rather than paying a royalty, and some states still deem those member-owned stores franchises.
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Rhea Lana's requires a $21,500 initial franchise fee and a total initial investment range of $43,725–$70,650, per the most recent FDD on file.
Rhea Lana's franchises are sold by Rhea Lana's Franchise Systems, Inc., the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.
Yes. Rhea Lana's discloses Item 19 financial performance representations in its FDD. See the financials sub-page for the disclosed figures.
Franchisees pay a royalty of 2% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Rhea Lana's has 119 total locations, with 114 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt