Quick Verdict · who it fits
Softroc fits first-time franchise buyers looking for an emerging home services concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$86K - $176K
Franchise fee (Item 5)
$50K
Royalty (Item 6)
5.5% + 2% ad
System size (Item 20)
21
Agreement term
10 yrs
Years in business
1+ yrs
Model Softroc's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 5.5% + ad fund 2% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (5.5%)
—
Ad fund (2%)
—
Total / year
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▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
How Softroc ranks against 263 Home Services peers we've analyzed.
Initial investment
23rd pct · of 263 peers
Franchise fee
49th pct · of 263 peers
System size
28th pct · of 263 peers
Home Services industry averages
Avg investment
$162K - $298K
Avg franchise fee
$52K
Avg system size
101
Franchises analyzed
263
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Softroc | None | $50K | $86K - $176K | 5.5% | 21 |
| Midtown Chimney SweepsSimilar price | Disclosed | $49K | $150K - $175K | 7% | 31 |
| Budget BlindsBiggest system | Disclosed | $20K | $101K - $211K | 3.5% | 1,355 |
| CBDTop-rated in category | Disclosed | $20K | $154K - $511K | 7.25% | 84 |
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Brand Analysis
Home Instead's current Item 19 reports a $2,352,451 median across 611 franchised territories, among the highest senior-care AUVs disclosed. The modest investment ($93K-$351K) keeps the AUV-to-investment ratio one of the strongest in any franchise category.
Brand Analysis
Home service franchises offer lower overhead than restaurants and strong recession resistance. Compare investment costs, royalties, and territory sizes across plumbing, cleaning, restoration, lawn care, HVAC, and handyman brands.
Brand Analysis
HomeVestors' 2026 FDD reports a $287K median across 898 franchised territories — but the unit-economics story is unique: the franchisee buys houses, renovates, and resells. Revenue is one metric; capital deployment and inventory cycle are the real ones.
Softroc requires a $49,900 initial franchise fee and a total initial investment range of $85,975–$175,950, per the most recent FDD on file.
Softroc is franchised by Softroc USA LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
No. Softroc does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
Franchisees pay a royalty of Greater of 5.5% of Collected Gross Revenue or Minimum Royalty Fee and an advertising fund contribution of 2% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Softroc has 21 total locations. This information comes from Item 20 of the FDD.
Per the FDD, Softroc discloses an initial agreement term of 10 years. Review Items 10 and 17 for the full renewal and termination provisions.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt