Quick Verdict · who it fits
Sunoco Retail LLC fits owner-operators looking for a mid-scale retail concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$20K - $39K
Franchise fee (Item 5)
$5K
Royalty (Item 6)
50% + $5,000 ad
System size (Item 20)
247 +2
Agreement term
5 yrs
Years in business
11+ yrs
Company-owned units
19
Item 3 litigation
2 suits
Buyer qualifications
✓Exclusive territory•Owner-operator required✓No bankruptcy disclosed•2 Item 3 cases
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 50% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (50%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
266
Total units open
2
Units opened last year
1
Units closed last year
0
Net unit growth
no change from 2024 to 2025
What our analysis flagged across the 2026 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
How Sunoco Retail ranks against 114 Retail peers we've analyzed.
Initial investment
2nd pct · of 114 peers
Franchise fee
4th pct · of 114 peers
System size
79th pct · of 114 peers
Retail industry averages
Avg investment
$255K - $735K
Avg franchise fee
$37K
Avg system size
242
Franchises analyzed
114
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Sunoco Retail | Disclosed | $5K | $20K - $39K | 50% | 247 |
| Lifestyle PublicationsSimilar price | Disclosed | $30K | $38K - $46K | 7% | 233 |
| 7-ElevenBiggest system | Disclosed | — | $163K - $1.7M | 45–56% | 7,229 |
| Byrider Franchising PartnersTop-rated in category | Disclosed | $60K | $947K - $1.6M | 1–2.5% | 81 |
Free explainers to go deeper before you sign.
Sunoco Retail LLC requires a $5,000 initial franchise fee and a total initial investment range of $20,000–$38,500, per the most recent FDD on file.
Yes. Sunoco Retail LLC discloses Item 19 financial performance representations in its FDD. See the financials sub-page for the disclosed figures.
Franchisees pay a royalty of 50% and an advertising fund contribution of $5,000 on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Sunoco Retail LLC has 247 total locations, with 2 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
Yes. Sunoco Retail LLC grants franchisees an exclusive territory under Item 12 of the FDD. Note that exclusive territories often carve out online sales, alternative distribution channels, and non-traditional venues — review the full Item 12 language before signing.
Per the FDD, Sunoco Retail LLC discloses an initial agreement term of 5 years. Review Items 10 and 17 for the full renewal and termination provisions.
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