Quick Verdict · who it fits
Truly Nolen of America, Inc. fits first-time franchise buyers looking for an emerging home services concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$50K - $122K
Franchise fee (Item 5)
$35K
Royalty (Item 6)
4–7% + 2% ad
System size (Item 20)
26 +1
Agreement term
10 yrs
Years in business
66+ yrs
Company-owned units
68
Buyer qualifications
✓Financing available✓Exclusive territory•Owner-operator required✓No bankruptcy disclosed
Data extracted from the 2025 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 4–7% + ad fund 2% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (4–7%)
—
Ad fund (2%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
94
Total units open
1
Units opened last year
4
Units closed last year
-4
Net unit growth
What our analysis flagged across the 2025 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
How Truly Nolen of America ranks against 251 Home Services peers we've analyzed.
Initial investment
7th pct · of 251 peers
Franchise fee
19th pct · of 251 peers
System size
29th pct · of 251 peers
Home Services industry averages
Avg investment
$155K - $287K
Avg franchise fee
$51K
Avg system size
150
Franchises analyzed
251
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Truly Nolen of America | Disclosed | $35K | $50K - $122K | 4–7% | 26 |
| Premier Franchise ManagementSimilar price | Disclosed | $45K | $59K - $122K | 3.5–4% | 125 |
| BranchesBiggest system | Disclosed | $68K | $80K - $114K | 6% | 8,086 |
| CBDTop-rated in category | Disclosed | $20K | $154K - $511K | 7.25% | 84 |
Free explainers to go deeper before you sign.
Brand Analysis
Home Instead's most recent Item 19 reports a $2.26M median across 603 franchised territories — among the highest senior-care AUVs disclosed. The low investment ($91K-$270K) makes the AUV-to-investment ratio one of the strongest in any franchise category.
Brand Analysis
Home service franchises offer lower overhead than restaurants and strong recession resistance. Compare investment costs, royalties, and territory sizes across plumbing, cleaning, restoration, lawn care, HVAC, and handyman brands.
Brand Analysis
HomeVestors' 2026 FDD reports a $287K median across 898 franchised territories — but the unit-economics story is unique: the franchisee buys houses, renovates, and resells. Revenue is one metric; capital deployment and inventory cycle are the real ones.
Truly Nolen of America, Inc. requires a $35,000 initial franchise fee and a total initial investment range of $50,421–$122,207, per the most recent FDD on file.
Yes. Truly Nolen of America, Inc. discloses Item 19 financial performance representations in its FDD. See the financials sub-page for the disclosed figures.
Franchisees pay a royalty of 4.0% to 7.0% and an advertising fund contribution of 2% on gross sales as defined in Item 6 of the FDD.
As of their 2025 FDD, Truly Nolen of America, Inc. has 26 total locations, with 1 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
Yes. Truly Nolen of America, Inc. grants franchisees an exclusive territory under Item 12 of the FDD. Note that exclusive territories often carve out online sales, alternative distribution channels, and non-traditional venues — review the full Item 12 language before signing.
Per the FDD, Truly Nolen of America, Inc. discloses an initial agreement term of 10 years, a renewal fee of $5,000, a transfer fee of $3,000. Review Items 10 and 17 for the full renewal and termination provisions.
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