Quick Verdict · who it fits
Play It Again Sports fits first-time franchise buyers looking for a mid-scale retail concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$343K - $457K
Franchise fee (Item 5)
$25K
Royalty (Item 6)
5% + 5% ad
Item 19 median rev
$992k franchised units in operation for full 12 months by same fran…
System size (Item 20)
302 +13
Agreement term
10 yrs
Years in business
38+ yrs
Item 3 litigation
None disclosed
Model Play It Again Sports's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
✓Exclusive territory•Owner-operator required✓No bankruptcy disclosed✓No Item 3 litigation
Data extracted from the 2025 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 5% + ad fund 5% on gross sales.
PROJECTED ANNUAL SALES$990,000
$100k$2M
Royalty (5%)
—
Ad fund (5%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
302
Total units open
13
Units opened last year
4
Units closed last year
8
Net unit growth
What our analysis flagged across the 2025 filing.
4
Risks to review
3
Strengths identified
5
Questions to ask
How Play It Again Sports ranks against 118 Retail peers we've analyzed.
Initial investment
83rd pct · of 118 peers
Franchise fee
25th pct · of 118 peers
System size
84th pct · of 118 peers
Retail industry averages
Avg investment
$247K - $707K
Avg franchise fee
$37K
Avg system size
238
Franchises analyzed
118
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Play It Again Sports | Disclosed | $25K | $343K - $457K | 5% | 302 |
| Hobby Town UnlimitedSimilar price | None | $50K | $327K - $458K | 4.75% | 85 |
| 7-ElevenBiggest system | Disclosed | — | $163K - $1.7M | 45–56% | 7,229 |
| Byrider Franchising PartnersTop-rated in category | Disclosed | $60K | $947K - $1.6M | 1–2.5% | 81 |
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Free explainers to go deeper before you sign.
Brand Analysis
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Brand Analysis
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Play It Again Sports requires a $25,000 initial franchise fee and a total initial investment range of $343,050–$456,500, per the most recent FDD on file.
Play It Again Sports is franchised by WINMARK CORP, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
No. Play It Again Sports does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
Franchisees pay a royalty of 5% and an advertising fund contribution of 5% on gross sales as defined in Item 6 of the FDD.
As of their 2025 FDD, Play It Again Sports has 302 total locations, with 13 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
Yes. Play It Again Sports grants franchisees an exclusive territory under Item 12 of the FDD. Note that exclusive territories often carve out online sales, alternative distribution channels, and non-traditional venues — review the full Item 12 language before signing.
Per the FDD, Play It Again Sports discloses an initial agreement term of 10 years. Review Items 10 and 17 for the full renewal and termination provisions.
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