Quick Verdict · who it fits
Plato's Closet fits owner-operators looking for a mature retail concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$327K - $449K
Franchise fee (Item 5)
$15K
Item 19 median rev
$1.19M population not disclosed in this filing
System size (Item 20)
515 +14
Agreement term
10 yrs
Years in business
38+ yrs
Model Plato's Closet's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Data extracted from the 2025 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Where units actually land — not just the headline average.
P25
$780k
Median
$1.19M
P75
$1.9M
▪ Source: 2025 FDD Item 19
How Plato's Closet ranks against 126 Retail peers we've analyzed.
Initial investment
77th pct · of 126 peers
Franchise fee
9th pct · of 126 peers
System size
90th pct · of 126 peers
Retail industry averages
Avg investment
$254K - $680K
Avg franchise fee
$38K
Avg system size
225
Franchises analyzed
126
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Plato's Closet | Disclosed | $15K | $327K - $449K | — | 515 |
| Winmark Corporation (style Encore)Similar price | Disclosed | $15K | $323K - $449K | — | 69 |
| 7-ElevenBiggest system | Disclosed | — | $163K - $1.7M | 45–56% | 7,274 |
| Byrider Franchising PartnersTop-rated in category | Disclosed | $60K | $947K - $1.6M | 1–2.5% | 81 |
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Free explainers to go deeper before you sign.
Brand Analysis
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Brand Analysis
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Plato's Closet requires a $15,000 initial franchise fee and a total initial investment range of $327,200–$449,000, per the most recent FDD on file.
Plato's Closet is franchised by Winmark Corporation (Plato's Closet), the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
No. Plato's Closet does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
Franchisees pay an advertising fund contribution of up to 2% of Gross Sales on gross sales as defined in Item 6 of the FDD.
As of their 2025 FDD, Plato's Closet has 515 total locations, with 14 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
Per the FDD, Plato's Closet discloses an initial agreement term of 10 years, a renewal fee of $10,000, a transfer fee of $10,000. Review Items 10 and 17 for the full renewal and termination provisions.
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