Automotive Franchises in Wisconsin: $206K–$698K to Open (2026)

Contents

Key facts


Franchises

70

Median Investment

$206K–$698K

Item 19 Disclosed

70%

Median Unit Revenue

$986K

Wisconsin buyers can evaluate 70 automotive franchise systems with FDDs on file, at a median initial investment of $206K–$698K and a typical franchise fee near $35K. Across the 20 brands that disclose unit revenue in Item 19, median annual revenue per location runs $986K — but 70% of the full set disclose Item 19 at all, so earnings claims still have to be verified brand by brand. 14 of them can be started for under $100K. WFDL good-cause and 90-day cure provisions cannot be waived by contract.

Wisconsin buyer notes for automotive franchises

Lower-Investment Automotive Options in Wisconsin

Automotive franchise systems with initial investment under $100K.

Other Franchise Categories in Wisconsin

Compare automotive against the other franchise categories available to Wisconsin buyers.

Automotive Franchise Opportunities in Other States

The same automotive systems are available to buyers nationwide — see state-specific investment, Item 19, and regulatory context:

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Frequently Asked Questions

How much does a automotive franchise cost in Wisconsin?

Across the 70 automotive franchise systems in our database, median initial investment runs $206K–$698K, with a typical upfront franchise fee near $35K. 14 can be started for under $100K. Note that some emerging brands may not yet be registered to sell in Wisconsin — verify status before signing. Each FDD's Item 7 provides the exact investment range for that brand.

Which automotive franchises in Wisconsin disclose earnings (Item 19)?

70% of the automotive franchises in our Wisconsin dataset disclose Item 19 financial performance representations. Among the 20 that report unit revenue, the median is $986K per location per year. The remainder rely on Item 1 (business background) and Item 7 (initial investment) without making earnings claims. Brands disclosing Item 19 give you the strongest basis for projecting unit-level revenue.

What Wisconsin-specific factors affect automotive franchise unit economics?

WFDL good-cause and 90-day cure provisions cannot be waived by contract. WFDL applies broadly — even franchise relationships not formally registered may qualify for WFDL protection.

Is the franchise I'm interested in registered to sell in Wisconsin?

Wisconsin is a registration state. Verify the franchisor's registration with the Wisconsin Department of Financial Institutions (DFI) before signing anything. An offer to sell a franchise in Wisconsin without registration is itself a violation of state law and a major red flag.

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