Quick Verdict · who it fits
Goosehead Insurance fits first-time franchise buyers looking for a mature financial services concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$66K - $112K
Franchise fee (Item 5)
$50K
Royalty (Item 6)
20–50% + 2% ad
Item 19 median rev
$249k franchise producers representing franchised businesses
System size (Item 20)
1,009 +121
Years in business
18+ yrs
Company-owned units
13
Item 3 litigation
5 suits
Model Goosehead Insurance's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 20–50% + ad fund 2% on gross sales.
PROJECTED ANNUAL SALES$250,000
$100k$2M
Royalty (20–50%)
—
Ad fund (2%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
1,022
Total units open
121
Units opened last year
51
Units closed last year
70 units
Net unit growth
net decrease from 1,115 at end of 2024 to 1,022 at end of 2025
What our analysis flagged across the 2026 filing.
5
Risks to review
3
Strengths identified
4
Questions to ask
How Goosehead Insurance ranks against 29 Financial Services peers we've analyzed.
Initial investment
62nd pct · of 29 peers
Franchise fee
72nd pct · of 29 peers
System size
82nd pct · of 29 peers
Financial Services industry averages
Avg investment
$58K - $182K
Avg franchise fee
$37K
Avg system size
450
Franchises analyzed
29
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Goosehead Insurance | Disclosed | $50K | $66K - $112K | 20–50% | 1,009 |
| Selectquote Local Insurance ServicesSimilar price | Disclosed | $55K | $74K - $114K | 20–30% | 0 |
| Ameriprise Financial ServicesBiggest system | Disclosed | $2K | $10K - $138K | 72–91% | 3,738 |
| Brightway InsuranceTop-rated in category | Disclosed | $25K | $43K - $187K | — | 351 |
Not sure Goosehead Insurance is the one?
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Free explainers to go deeper before you sign.
Brand Analysis
The 2025 FDD prices the initial franchise fee at $2,500, one of the lowest in our library, then sets the royalty at 30% to 60% of revenue. The franchised side of the system has shrunk by 574 offices in three years while the franchisor projects zero new ones.
Investment Guide
A franchise net worth requirement and a liquid capital requirement measure two very different things — and most rejected applicants fail the one they never checked. Here's how the math works at every investment tier.
Financial Analysis
Item 19 hands you an average revenue number and stops there. Here's the step-by-step way to haircut that top-line, layer in COGS, labor, occupancy, the fee stack, and debt service, and land on the profit you'd actually take home.
Goosehead Insurance requires a $50,000 initial franchise fee and a total initial investment range of $66,000–$111,500, per the most recent FDD on file.
Goosehead Insurance is franchised by Goosehead Insurance Agency, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
Yes. Goosehead Insurance discloses Item 19 financial performance representations with reported revenue around $248,707. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 20% of Gross Revenues on initial term; 50% on renewal term and an advertising fund contribution of Up to 2% of Gross Revenues on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Goosehead Insurance has 1,009 total locations, with 121 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt