Quick Verdict · who it fits
Naturalawn of America fits first-time franchise buyers looking for a mid-scale home services concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$78K - $153K
Franchise fee (Item 5)
$40K
Royalty (Item 6)
7–9% + 1% ad
Item 19 median rev
$1.03M franchised locations in operation for 5 years or more
System size (Item 20)
83
Agreement term
5 yrs
Years in business
39+ yrs
Company-owned units
10
Item 3 litigation
None disclosed
Model Naturalawn of America's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
✓No bankruptcy disclosed✓No Item 3 litigation
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 7–9% + ad fund 1% on gross sales.
PROJECTED ANNUAL SALES$1,030,000
$100k$2M
Royalty (7–9%)
—
Ad fund (1%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
98
Total units open
0 franchised units
Units opened last year
net change: -2 franchised units in 2024
2 franchised units ceased operation in 2024
Units closed last year
-2 units
Net unit growth
down from 100 at end of 2023
What our analysis flagged across the 2026 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
How Naturalawn of America ranks against 263 Home Services peers we've analyzed.
Initial investment
17th pct · of 263 peers
Franchise fee
20th pct · of 263 peers
System size
59th pct · of 263 peers
Home Services industry averages
Avg investment
$162K - $298K
Avg franchise fee
$52K
Avg system size
101
Franchises analyzed
263
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Naturalawn of America | Disclosed | $40K | $78K - $153K | 7–9% | 83 |
| Patchitup Franchise GroupSimilar price | Disclosed | $55K | $109K - $153K | 6% | 4 |
| Budget BlindsBiggest system | Disclosed | $20K | $101K - $211K | 3.5% | 1,355 |
| CBDTop-rated in category | Disclosed | $20K | $154K - $511K | 7.25% | 84 |
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Brand Analysis
Home Instead's current Item 19 reports a $2,352,451 median across 611 franchised territories, among the highest senior-care AUVs disclosed. The modest investment ($93K-$351K) keeps the AUV-to-investment ratio one of the strongest in any franchise category.
Brand Analysis
Home service franchises offer lower overhead than restaurants and strong recession resistance. Compare investment costs, royalties, and territory sizes across plumbing, cleaning, restoration, lawn care, HVAC, and handyman brands.
Brand Analysis
HomeVestors' 2026 FDD reports a $287K median across 898 franchised territories — but the unit-economics story is unique: the franchisee buys houses, renovates, and resells. Revenue is one metric; capital deployment and inventory cycle are the real ones.
Naturalawn of America requires a $39,500 initial franchise fee and a total initial investment range of $77,500–$152,650, per the most recent FDD on file.
Naturalawn of America franchises are sold by NaturaLawn of America, Inc., the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.
Yes. Naturalawn of America discloses Item 19 financial performance representations with reported revenue around $1,033,748. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 9% of Gross Sales; 7% after renewal if $500k+ threshold met and an advertising fund contribution of 1% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Naturalawn of America has 83 total locations. This information comes from Item 20 of the FDD.
Per the FDD, Naturalawn of America discloses an initial agreement term of 5 years, a transfer fee of $10,000. Review Items 10 and 17 for the full renewal and termination provisions.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt