Key Numbers
98
Total units open
0 franchised units
Units opened last year
net change: -2 franchised units in 2024
2 franchised units ceased operation in 2024
Units closed last year
-2 units
Net unit growth
down from 100 at end of 2023
Naturalawn of America Franchise
Home Services FDD 2026 Founded 1987 · 39+ yrs Item 19 disclosed
Data extracted from Naturalawn of America's 2026 Franchise Disclosure Document, filed under FTC Rule 16 CFR 436. How we analyze FDDs →
Initial investment
$78K - $153K
Franchise fee
$40K
Median unit revenue
$1.03M
System size
83
The Verdict
Quick Verdict · who it fits
Naturalawn of America fits first-time franchise buyers looking for a mid-scale home services concept.
✓ Strengths
- ✓Discloses Item 19 financial performance
- ✓39 years in business — established brand
Key FDD Facts
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$78K - $153K
Franchise fee (Item 5)
$40K
Royalty (Item 6)
7–9% + 1% ad
Item 19 median rev
$1.03M franchised locations in operation for 5 years or more
System size (Item 20)
83
Years in business
39+ yrs
Company-owned units
10
Item 3 litigation
1 suit
Model Naturalawn of America's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
✓No bankruptcy disclosed•1 Item 3 case
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Item 19 revenue distribution
Where units actually land — not just the headline average.
P25
$252k
Median
$1.03M
P75
$9.73M
▪ n = 38 units · franchised locations in operation for 5 years or more · fiscal year 2025 · Source: 2026 FDD Item 19
What you'd pay the franchisor
Drag to your projected annual sales. Royalty 7–9% + ad fund 1% on gross sales.
PROJECTED ANNUAL SALES$1,030,000
$100k$2M
Royalty (7–9%)
—
Ad fund (1%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
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What's inside
Franchise Overview
Costs & Fees Breakdown
Your Obligations
Franchisor Obligations
Financial Statements
Contracts Summary
Unit Economics
Network Health
Litigation Risk
Earnings Analysis
Financial Fit Analysis
Buyer Verdict
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Competitive intelligence for franchisors →Executive Summary
Free AI summary — the first read on the filing.
AI Due Diligence Findings PREMIUM
What our analysis flagged across the 2026 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
Industry Benchmarks
How Naturalawn of America ranks against 254 Home Services peers we've analyzed.
Initial investment
16th pct · of 254 peers
Franchise fee
20th pct · of 254 peers
System size
57th pct · of 254 peers
Home Services industry averages
Avg investment
$156K - $287K
Avg franchise fee
$52K
Avg system size
150
Franchises analyzed
254
How Naturalawn of America stacks up
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Naturalawn of America | Disclosed | $40K | $78K - $153K | 7–9% | 83 |
| Deer Solution Similar price | Disclosed | $50K | $97K - $152K | 8% | 12 |
| Branches Biggest system | Disclosed | $68K | $80K - $114K | 6% | 8,086 |
| CBD Top-rated in category | Disclosed | $20K | $154K - $511K | 7.25% | 84 |
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Frequently asked questions
How much does a Naturalawn of America franchise cost?
Naturalawn of America requires a $39,500 initial franchise fee and a total initial investment range of $77,500–$152,650, per the most recent FDD on file.
Who owns Naturalawn of America?
Naturalawn of America franchises are sold by NaturaLawn of America, Inc., the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.
Does Naturalawn of America disclose financial performance (Item 19)?
Yes. Naturalawn of America discloses Item 19 financial performance representations with reported revenue around $1,033,748. See the financials sub-page for the full distribution.
What ongoing fees does Naturalawn of America charge?
Franchisees pay a royalty of 9% of Gross Sales; 7% after renewal if $500k+ threshold met and an advertising fund contribution of 1% on gross sales as defined in Item 6 of the FDD.
How many Naturalawn of America locations are there?
As of their 2026 FDD, Naturalawn of America has 83 total locations. This information comes from Item 20 of the FDD.
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