Quick Verdict · who it fits
Planet Fitness fits first-time franchise buyers looking for a mature fitness concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$1.3M - $5.4M
Franchise fee (Item 5)
$40K
Royalty (Item 6)
7% + 2% ad
Item 19 median rev
$1.86M franchised units - middle third
System size (Item 20)
2,432 +141
Years in business
8+ yrs
Company-owned units
270
Item 3 litigation
5 suits
Model Planet Fitness's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
✓Financing available•No exclusive territory•Owner-operator required✓No bankruptcy disclosed•5 Item 3 cases
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Where units actually land — not just the headline average.
P25
$1.6M
Median
$1.86M
P75
$2.17M
▪ n = 2,291 units · franchised units - middle third · fiscal year 2025 · Source: 2026 FDD Item 19
Drag to your projected annual sales. Royalty 7% + ad fund 2% on gross sales.
PROJECTED ANNUAL SALES$1,860,000
$100k$3.4M
Royalty (7%)
—
Ad fund (2%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
2,568
Total units open
113
Units opened last year
2
Units closed last year
113
Net unit growth
What our analysis flagged across the 2026 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
How Planet Fitness ranks against 156 Fitness & Wellness peers we've analyzed.
Initial investment
94th pct · of 156 peers
Franchise fee
23rd pct · of 156 peers
System size
98th pct · of 156 peers
Fitness & Wellness industry averages
Avg investment
$434K - $1.0M
Avg franchise fee
$48K
Avg system size
158
Franchises analyzed
156
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Planet Fitness | Disclosed | $40K | $1.3M - $5.4M | 7% | 2,432 |
| CrunchSimilar price | Disclosed | $35K | $2.1M - $5.4M | 5% | 481 |
| JazzerciseBiggest system | Disclosed | $1K | $2K - $3K | 20% | 5,092 |
| Next HealthTop-rated in category | Disclosed | $80K | $1.7M - $2.3M | 9% | 5 |
Not sure Planet Fitness is the one?
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Free explainers to go deeper before you sign.
Planet Fitness requires a $40,000 initial franchise fee and a total initial investment range of $1,282,500–$5,386,000, per the most recent FDD on file.
Planet Fitness franchises are sold by Planet Fitness Franchising LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.
Yes. Planet Fitness discloses Item 19 financial performance representations with reported revenue around $1,863,300. See the financials sub-page for the full distribution.
Franchisees pay a royalty of 7% of total gross monthly and annual membership fees and an advertising fund contribution of 2% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Planet Fitness has 2,432 total locations, with 141 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
No. Planet Fitness does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt