No, Enterprise does not franchise in the US. It runs company operations in 7 countries. Avis and Budget do franchise: $625,500 to $1,588,400 per the 2026 FDDs.
Quick answer No. Enterprise Mobility operates its own branches in seven countries, including the United States, and franchises only in other international markets. The Taylor family owns the company privately and it runs more than 9,500 locations worldwide. The car rental brands a US buyer can franchise are Avis, Budget, and Hertz, each with a filed 2026 disclosure document.
The United States, Canada, the United Kingdom, Ireland, Spain, France, and Germany. Those are the markets where Enterprise Mobility runs its locations corporately, and every one of them is closed to franchise buyers. The company does franchise, but only in international markets outside that list. If your search started with a storefront in mind somewhere in Ohio or Texas, the answer stops here.
Enterprise Mobility is privately held by the Taylor family, with Chrissy Taylor as only the fourth chief executive the company has ever had. It runs more than 9,500 locations worldwide on roughly $39 billion of annual revenue, and it owns National and Alamo in addition to the Enterprise brand. Three national rental brands, one private owner, no domestic franchise offering.
That is unusual at this scale, and it is worth understanding why before moving on to the brands that do sell franchises.
Franchising is, at its root, a way to fund expansion with somebody else’s money. The franchisor hands over a brand and a system, the franchisee brings the capital and the labor, and the franchisor collects a royalty instead of a profit margin. It suits companies that want more locations than their balance sheet can fund.
Enterprise never had that problem in its home markets. The Taylor family has held the company privately for decades, which means no quarterly earnings call demanding faster unit growth and no outside shareholders pushing for an asset-light structure. The company grew the slow way, through neighborhood branches funded internally, and it kept the entire revenue line rather than a percentage of it.
There is a second reason specific to this business. Car rental is not really a retail operation, it is a fleet financing operation with a counter attached. The cars are the balance sheet, and the profit lives in what the company paid for a vehicle versus what it sells that vehicle for eighteen months later. Handing fleet decisions to hundreds of independent operators makes that arithmetic much harder to control. Enterprise kept it in house.
Enterprise does grant franchises in international markets outside its seven corporate countries. Those agreements are negotiated with established regional operators who already run vehicle fleets, not with individual buyers responding to a website form.
For a US prospect the distinction is academic. No US offering means no Franchise Disclosure Document, and no FDD means none of the things a buyer normally uses to evaluate a brand: no itemized fee table in Item 6, no investment range in Item 7, no litigation history, no unit counts or closure data in Item 20, no franchisee contact list to call. You cannot underwrite what nobody has to disclose.
See what a filed disclosure document actually contains. We read Items 5, 7, and 19 from the document itself rather than a brand’s opportunity page.
Both sit under Avis Budget Group, and it shows. Their 2026 FDDs land on exactly the same numbers.
| Avis | Budget | Hertz | |
|---|---|---|---|
| Franchisor entity | Avis Rent A Car System, LLC | Budget Rent A Car System Inc | Hertz System, Inc. |
| Initial fee | $45,000 base, plus $5,000 per 5,000 population over 50,000 | $45,000 base, plus $5,000 per 5,000 population over 50,000 | $25,000 minimum, estimated up to $500,000 |
| Item 7 total | $625,500 to $1,588,400 (30-car fleet) | $625,500 to $1,588,400 (30-car fleet) | Scales with a 30 to 300 car starting fleet |
| Ongoing license fee | 7.5% of gross revenue | 7.5% of gross revenue | 7% to 9% of gross receipts |
| Marketing fee | Currently $0 | Currently $0 | Per agreement |
| Franchised outlets, end of 2025 | 189 | 173 | 390 |
| Company outlets, end of 2025 | 1,823 | 1,177 | 2,556 |
| Item 19 | None | None | None |
Avis has offered licenses or franchises since 1946, which makes it one of the older franchise systems in any industry. Its 2026 Item 20 shows franchised outlets moving from 186 to 189 during 2025 while the company side grew from 1,714 to 1,823. Budget went the other way, from 175 franchised locations down to 173, with its corporate count slipping from 1,182 to 1,177. Hertz shows the sharpest movement of the three: 400 franchised units down to 390, against a corporate network shrinking from 3,085 to 2,556 in a single year.
Read those company-owned columns carefully. In every one of these systems the franchisee is a small minority of the network, operating alongside a corporate parent that runs the airports. That is the structural reality of car rental franchising, and it is the same reason Hertz franchises in smaller markets while keeping the major terminals for itself.
Look at where the money goes in the Avis Item 7 table. Automobiles account for $450,000 to $1,290,000 of the $625,500 to $1,588,400 total, calculated at $15,000 per economy car up to $43,000 per luxury car across a 30-vehicle fleet. Everything else is comparatively small: $15,000 to $50,000 of construction and leasehold improvements, $15,000 to $28,000 of furniture and equipment, $10,000 to $25,000 of signage, $9,000 to $18,000 for three months of rent and deposits.
Two lines deserve more attention than the headline range. Avis expects franchisees to finance 100% of the fleet purchase price, secured by the cars themselves, a personal guarantee, and potentially other personal assets. The document also says plainly that monthly vehicle expenses will increase after the first three months as the fleet grows. The $625,500 floor is not a stabilized cost of operating, it is the cost of standing up 30 cars and running them for a quarter.
The fee math has its own wrinkle. Item 5 sets the base license purchase fee at $45,000 for a territory of 50,000 people or fewer, adding $5,000 per 5,000 residents above that. Item 7 then models the fee at $50,000, because it assumes a population of 55,000. A territory of 150,000 people carries a $145,000 fee under the same formula. The number you see quoted online is a floor for the smallest markets, not a price.
Territory protection is also narrower than it sounds. Avis states outright that you receive no exclusive territory, then commits not to operate or license a second franchise of the same brand inside your assigned area. Corporate locations, sister brands within Avis Budget Group, and truck rental all fall outside that promise.
This is the finding that should shape how you approach the whole category. Avis, Budget, and Hertz all decline to make a financial performance representation in their 2026 documents. The Avis language is typical: the company “does not make any representations about a franchisee’s future financial performance or the past financial performance of company-owned or franchised outlets.”
All three carve out the same exception. If you are buying an existing location, the franchisor may give you that outlet’s actual records. That is a real path, and in this category it may be the only one, but it tells you about one store rather than about the system.
Without an Item 19, validation falls entirely on you. Call franchisees from the Item 20 list, and call the ones who left as well as the ones still operating. Read the transfer and termination tables year by year rather than as a total. Ask what a used vehicle actually sold for last year, because resale value, not rental rate, is where the margin in this business gets decided. A dealer relationship with no disclosure obligation, like the U-Haul dealer program, gives you even less, so treat the absence of an Item 19 as the ceiling on what any brand in adjacent categories will tell you.
Most people typing this query are not researching corporate structure. They saw the branch on the corner, they know the pickup service, and they assumed a franchise agreement was the way in. It is not, and it never has been in this country.
The brands that will sell you one are asking for well over half a million dollars, most of it in depreciating vehicles you have to finance, in exchange for a percentage of a network dominated by corporate locations, with no disclosed revenue data anywhere in the document. That may still be a reasonable deal in the right small market with the right hotel and body shop relationships. Just make the decision knowing that the disclosure document will not do the work for you.
Compare the Budget disclosure against Avis line by line. Every figure we publish comes from the filed FDD, including what Item 19 does not say.
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About this analysis The franchise data in this article is drawn from VetMyFranchise's structured analysis of 2,300+ Franchise Disclosure Documents filed with U.S. state regulators. See our data & methodology.
Not in the United States. Enterprise Mobility operates its branches corporately across seven countries, including the US, Canada, the United Kingdom, Ireland, Spain, France, and Germany, and offers franchises only in other international markets. There is no US franchise offering, which means no Franchise Disclosure Document, no Item 7 investment range, and no fee schedule to compare against anything. A US buyer who wants a rental counter under a national brand is looking at Avis, Budget, or Hertz instead.
The Taylor family owns it privately through Enterprise Mobility, which also owns the National and Alamo brands. Chrissy Taylor is only the fourth chief executive in the company's history. The group runs more than 9,500 locations worldwide on roughly $39 billion of annual revenue. That combination, private ownership plus a balance sheet that size, is the whole explanation for why no franchise offering exists in its core markets.
Avis, Budget, and Hertz all franchise in the US and all filed a 2026 FDD. Avis and Budget charge a $45,000 initial license purchase fee for a territory of 50,000 people or fewer, plus $5,000 for each additional 5,000 residents, and both estimate a total initial investment of $625,500 to $1,588,400 for a 30-car fleet. Hertz sets a $25,000 minimum fee that scales toward $500,000 as the starting fleet grows from 30 cars to 300.
The 2026 Avis FDD estimates $625,500 to $1,588,400 in total initial investment for a 30-car fleet covering the first three months of operation. The single largest line is the fleet itself at $450,000 to $1,290,000, based on $15,000 per economy car up to $43,000 per luxury car. The rest includes $15,000 to $50,000 of leasehold improvements, $10,000 to $25,000 of signage, $15,000 to $37,500 of vehicle insurance premiums, and $55,000 to $72,400 of additional funds for three months. The ongoing license fee is 7.5% of gross revenue.
No. Avis, Budget, and Hertz each state in Item 19 of their 2026 disclosure documents that they make no representations about a franchisee's future financial performance or the past performance of company-owned or franchised outlets. All three offer the same narrow exception: if you are buying an existing outlet, the franchisor may hand you that specific location's actual records. Systemwide revenue data for these brands does not exist in any filed document.
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