Quick Verdict · who it fits
Hertz fits first-time franchise buyers looking for a mid-scale hospitality concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$879K - $16.2M
Franchise fee (Item 5)
$25K
Royalty (Item 6)
7–9%
System size (Item 20)
390 +13
Years in business
101+ yrs
Company-owned units
2,556
Model Hertz's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 7–9% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (7–9%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
2,946
Total units open
as of December 31, 2025
13 franchised units
Units opened last year
23 franchised units
Units closed last year
-10 franchised units
Net unit growth
2025
What our analysis flagged across the 2026 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
How Hertz ranks against 81 Hospitality & Travel peers we've analyzed.
Initial investment
41st pct · of 81 peers
Franchise fee
23rd pct · of 81 peers
System size
86th pct · of 81 peers
Hospitality & Travel industry averages
Avg investment
$7.6M - $24.5M
Avg franchise fee
$42K
Avg system size
241
Franchises analyzed
81
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Hertz | None | $25K | $879K - $16.2M | 7–9% | 390 |
| Wingate Inns InternationalSimilar price | Disclosed | $36K | $11.4M - $16.3M | 5.5% | 194 |
| CpBiggest system | Disclosed | $11K | $2K - $21K | 1.5–3% | 3,124 |
| TaTop-rated in category | None | $140K | $1.5M - $14.1M | 2–4.5% | 33 |
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Brand Analysis
Enterprise Mobility operates corporately in seven countries, including the United States, and franchises only in other international markets. The car rental brands a US buyer can actually franchise are Avis, Budget, and Hertz, and all three filed a 2026 FDD with no earnings disclosure in it.
Brand Analysis
Partly. Hertz System, Inc. franchises in the United States, but 390 of the 2,946 US outlets in its 2026 disclosure document were franchised and 2,556 were company-owned. The filing prices a new location at $879,300 to $16,249,000, charges 9% of gross receipts at airports and 7% off-airport, and makes no earnings claim at all.
Brand Analysis
The 2026 Brew Culture Franchise, LLC disclosure reports a $2,550,624 median across 297 franchised stands against a $940,500 to $2,283,500 investment, a ten-store minimum commitment, and a closed application window.
Hertz requires a $25,000 initial franchise fee and a total initial investment range of $879,300–$16,249,000, per the most recent FDD on file.
Hertz is franchised by Hertz System, Inc., the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
No. Hertz does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
Franchisees pay a royalty of 7%-9% of Gross Receipts on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, Hertz has 390 total locations, with 13 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
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